PUBLISHED DATE: 2026-09-21 00:08:29

How Majid Al Futtaim Transformed Their Data Practice into an Engine for Business Growth | Publicis Sapient

Sapient Slingshot wins Technology Breakthrough of the Year. Explore Slingshot

Sapient Bodhi ranked #1 for deep research. Explore Bodhi

Meet Sapient Sustain: context-aware AI for complex IT operations. Explore Sustain

3M lines of COBOL → clear specs in 8 weeks. Get the details

Majid Al Futtaim Improves Go-to-Market Speed by 80% With Data

How better data access helped teams move faster.

Summary

A modern data foundation cut costs while making advanced analytics more accessible.

AED 5 M immediate cost-savings
AED 5 M additional savings over the next five years
80 % improvement in to-to-market speed

A modern data foundation cut costs while making advanced analytics more accessible.

Client Majid Al Futtaim

Industry Retail

Topic Data

Partner AWS

In this customer story

Intro
The Problem
The Solution
The Impact

Intro

Majid Al Futtaum operates shopping malls, communities, retail and leisure businesses across the Middle East, Africa and Asia. That range gives the company a rich view of how customers shop, spend and engage across different parts of their lives. The opportunity was to make that data more useful across the organization, not leave its value untapped within individual business units.

Publicis Sapient helped put data at the center of how Majid Al Futtaim understands and serves its customers. The focus was on making quality information easier to access, creating stronger customer insight, a better base for advanced analytics and a data practice built to support better decisions.

The Problem

Majid Al Futtaim knew that to remain a leader they had to harness the power of data to deeply understand their customers and provide the seamless, omnichannel experiences they demand today. To do this, the organization needed to break down operational silos and update outdated systems to create a single view of the customer across all areas of the business. Implementing a centralized data management platform (DMP) played a critical role in enabling ongoing transformation.

The Solution

In collaboration with Publicis Sapient, Majid Al Futtaim built a custom data management solution on the AWS platform and adopted a new-age approach to working built on agile methodology and collaboration principles. This strategy allowed transformation to be completed with unprecedented speed, accelerated people adoption, with results apparent in a matter of months instead of years.

Create foundation for a single source of truth for data across the business, optimizing how information is collected, processed and transformed into actionable insights, with a data governance system that allows greater access control and quality
Establish advanced analytics, empowering the business to apply advanced AI and ML models to uncover new insights
Build a highly scalable practice that enables continuous deployment of new features with speed
Enable innovation across the business through open source and communities of practice

The Impact

With a new, agile way of working, Majid Al Futtaim can now make the right sets of data available at the right time across all business units. Trusted insights drive ongoing improvement and provide the tools needed to create better experiences for their customers. Operations and infrastructure are now optimized for cost efficiency and ROI, alongside increased revenue as they continue to scale.

" Digital experiences are just an extension of who and what we are. With enhanced data capabilities, digital becomes a way to create a stronger, more profound, and more intimate bond with our customers. Advancing our data management practice allows us to understand our customers better in a way that’s intuitive. "

— Joe Abi Akl, Chief Corporate Development Officer, Majid Al Futtaim

Meet our author

Joseph Meouchi

Senior Client Partner