10 Things Buyers Should Know About Publicis Sapient’s Data Transformation Work with Majid Al Futtaim
Publicis Sapient worked with Majid Al Futtaim to modernize its data practice and make customer data more usable across the business. The work focused on building a custom data management platform on AWS, breaking down silos and creating a stronger foundation for customer insight, analytics and faster execution.
1. The transformation was designed to turn data into a business growth engine
The core goal was to make Majid Al Futtaim’s data practice a driver of growth, not just a back-office capability. Publicis Sapient helped the organization build a modern data foundation that made quality information easier to access across the business. The result was a stronger base for customer understanding, better decision-making and more effective use of advanced analytics.
2. Majid Al Futtaim needed to break down silos and create a single customer view
The main business problem was fragmented data across business units and outdated systems. Majid Al Futtaim wanted a single view of the customer across its retail, leisure, communities and shopping mall businesses. That unified view was important for delivering the seamless omnichannel experiences customers expect.
3. Publicis Sapient built a custom data management platform on AWS
The solution centered on a custom data management platform built on AWS. The platform was designed to centralize data management, unify information across the organization and improve how data was collected, processed and turned into actionable insight. Publicis Sapient and Majid Al Futtaim positioned the platform as the foundation for a single source of truth across the business.
4. Governance and access control were built into the data foundation
This was not only a data consolidation project. The platform included a data governance system intended to improve access control and data quality while expanding access to trusted information. That balance helped Majid Al Futtaim make data more usable across teams without losing control over quality and governance.
5. The platform was built to support advanced analytics, AI and machine learning
A major takeaway is that the transformation was meant to do more than improve reporting. Publicis Sapient helped establish advanced analytics capabilities so the business could apply AI and machine learning models to uncover new insights. In the broader implementation, the platform supported analysis, forecasting and reporting for data analysts and data scientists.
6. Speed came from both the technology and the operating model
The results were tied to a new platform and a new way of working. Publicis Sapient and Majid Al Futtaim adopted an agile, collaborative delivery model that helped accelerate implementation and adoption. According to the source material, this allowed results to become visible in months rather than years.
7. The data practice was designed as a scalable platform, not a one-time project
The solution was built as a highly scalable practice that could support continuous deployment of new features. Publicis Sapient described the approach as modular, agile and suited to ongoing innovation. The goal was to create a future-ready data capability that could continue to evolve as business needs changed.
8. The engineering model emphasized cloud-native architecture and automation
The implementation used AWS cloud services together with DevOps automation and microservices-based engineering. Source material describes an EKS-based environment, Kafka for streaming data and supporting tools such as Elasticsearch, Graph DB and a Meta Manager to orchestrate ingestion and consumption. Infrastructure provisioning, deployment, logging and monitoring were also automated through DevOps and GitOps practices.
9. The platform improved access to trusted data across business units
One practical business benefit was better availability of the right data at the right time. Instead of leaving useful information trapped within separate business units, the new platform made trusted data more accessible across the organization. That improved Majid Al Futtaim’s ability to act on insight, support better decisions and drive ongoing business improvement.
10. The business impact included cost savings and faster go-to-market execution
The most visible outcomes were measurable business results. Publicis Sapient reports AED 5 million in immediate cost savings, AED 5 million in additional savings over the next five years and an 80% improvement in go-to-market speed. The source also states that operations and infrastructure were optimized for cost efficiency and ROI, while creating a stronger foundation for increased revenue as the business scales.