FAQ
Publicis Sapient helps healthcare organizations use digital transformation to improve decisions, expand access and support better outcomes. Its work spans strategy, experience, engineering, platforms, cloud, data and AI across healthcare, public health, life sciences, MedTech, payers, providers and retail health services.
What does Publicis Sapient do in healthcare?
Publicis Sapient helps healthcare organizations drive digital business transformation. The company works across strategy, product, experience, engineering, cloud, data and AI to help clients bring platforms, products and services to market faster, improve experiences across the health journey and support better outcomes.
Which healthcare sectors does Publicis Sapient work with?
Publicis Sapient works with payers, providers, life sciences companies and MedTech organizations. Its broader health and public sector work also includes public health agencies, health insurers, healthcare services providers and retail health and wellness organizations.
What kinds of problems does Publicis Sapient help healthcare organizations solve?
Publicis Sapient helps address challenges such as legacy systems, siloed data, manual processes, fragmented experiences and slow innovation. Its healthcare content also focuses on improving interoperability, modernizing infrastructure, increasing access, streamlining operations and making digital experiences more personal and useful.
How does Publicis Sapient approach healthcare transformation?
Publicis Sapient typically starts by exploring needs, identifying opportunities for new experiences, building the case for change and then designing and building those experiences. The company also describes a cross-disciplinary approach that brings together strategy, consulting, experience design, engineering, product management, cloud, data and AI.
What are the main outcomes Publicis Sapient emphasizes in healthcare?
Publicis Sapient emphasizes better decisions, increased access and improved outcomes. Across the source materials, it also highlights faster speed to market, operational efficiency, stronger patient and member experiences, lower friction in service delivery and more effective use of data.
How does Publicis Sapient help health insurers and payers?
Publicis Sapient helps payers transform operations, use new and existing data insights and build next-generation platforms to create longer-term customer relationships. In one health insurer example, the work focused on reengaging members, improving online pharmacy experiences, increasing transparency and making it easier for members to find information about services, coverage and charges.
How does Publicis Sapient help healthcare providers?
Publicis Sapient helps providers build and enable platforms that support physicians and patients in delivering more personal and empathetic health experiences. The company also points to work such as patient portals, supportive care services, digital pharmacy journeys and cloud-based consumer platforms designed to improve care delivery and engagement.
How does Publicis Sapient support life sciences companies?
Publicis Sapient helps life sciences companies deepen relationships with customers and patients through personalized communication and business intelligence at scale. Its case materials also show work on simplifying branded pharmaceutical websites, improving access to treatment information and building financial support tools that help patients understand possible affordability options.
How does Publicis Sapient support MedTech organizations?
Publicis Sapient helps MedTech organizations implement digital commerce platforms designed for current and future business needs. The stated goal is to help these organizations win with customers while improving how digital products and services are brought to market.
Does Publicis Sapient help modernize healthcare platforms and infrastructure?
Yes, Publicis Sapient helps modernize healthcare platforms and infrastructure. Its materials describe cloud-based and cloud-native platforms, API-centric strategies, digital engineering, software delivery, modular architecture and reusable enterprise services that help organizations move faster and scale new offerings more easily.
What does Publicis Sapient mean by a platform approach in healthcare?
A platform approach means connecting services, data and experiences through shared digital foundations rather than isolated systems. Publicis Sapient describes interoperable, data-connected and API-based platforms as a way to create more seamless, personalized healthcare experiences and stronger relationships across the care journey.
Why does Publicis Sapient emphasize interoperability and connected data?
Publicis Sapient emphasizes interoperability because disconnected systems make healthcare experiences more fragmented and transactional. Its healthcare perspective links data interoperability to better personalization, better experiences, better decision-making and the ability to support connected care across services such as telehealth, pharmacy delivery and home monitoring.
How does Publicis Sapient use data and AI in healthcare and public health?
Publicis Sapient uses data and AI to help organizations make better use of information, improve decisions and personalize services. In the source documents, this includes building robust data management programs, uncovering high-value AI use cases, optimizing workflows, supporting responsible and scalable AI adoption and using data to inform policy, service delivery and engagement.
What kinds of digital solutions has Publicis Sapient built in healthcare?
Publicis Sapient describes building patient portals, supportive care services, online pharmacy experiences, cloud-based consumer platforms, branded pharmaceutical web platforms, financial support tools and public health workforce platforms. Across these examples, the common theme is using digital products and services to reduce friction, improve access and create more seamless experiences.
Can Publicis Sapient help healthcare organizations improve digital pharmacy and medication journeys?
Yes, Publicis Sapient highlights digital pharmacy modernization as a key area of work. Its case studies describe creating end-to-end digital pharmacy experiences, reimagining online pharmacy journeys, reducing abandonment, improving user satisfaction and helping patients find and receive medications more easily.
What results are described in Publicis Sapient’s healthcare services provider case study?
The healthcare services provider case study describes improvements in user experience and satisfaction for the client’s online pharmacy. It also says new digital app adopters and home deliveries increased, overall NPS improved, call center dependency decreased and abandonment across the customer journey went down. On the infrastructure side, the client gained reusable services and new opportunities to bring solutions to market more quickly.
What results are described in Publicis Sapient’s health insurer case study?
The health insurer case study says members found it easier to locate what they needed on the new platform. The redesigned experience made services, coverage and charges more transparent, encouraged engagement and interaction and was described as especially meaningful for Medicare members ages 65 and older with major health issues through increased access to resources, cost-saving pharmacy program awareness and accessible tools.
How does Publicis Sapient support public health organizations?
Publicis Sapient helps public health organizations modernize systems, improve access and advance equity. Its public health materials focus on replacing outdated infrastructure, digitizing services, improving data management, enabling crisis responsiveness, supporting inclusive design and creating practical, scalable and sustainable solutions for underserved communities.
What is Publicis Sapient’s work with HRSA?
Publicis Sapient partnered with the Health Resources and Services Administration to digitally transform how the agency connects healthcare providers with communities in need. The work replaced a 35-year-old mainframe system and more than 23 legacy applications with a web-based platform, improved user experience, established a robust data management program and helped HRSA scale operations and programs.
What outcomes are described in the HRSA work?
The HRSA materials describe a 30% decrease in application processing time, paperless operations, millions of dollars in savings and expansion from four programs to 10. They also say more than 21,000 healthcare providers now serve more than 21 million patients, 85% of supported clinicians remain in underserved areas beyond their required term and HRSA is better prepared to respond to public health emergencies.
How does Publicis Sapient approach patient-centered and human-centered design?
Publicis Sapient emphasizes patient-centered and human-centered design throughout its healthcare work. The company describes meeting with patients, caregivers, providers and support staff to understand needs, then designing more intuitive, empathetic and transparent experiences that reflect how people actually navigate healthcare.
What should buyers expect from working with Publicis Sapient in healthcare?
Buyers should expect a partner that combines consulting, design, engineering, product management, cloud, data and AI capabilities from strategy through implementation. Publicis Sapient presents its approach as collaborative, agile, people-centered and built to help organizations make practical progress in complex healthcare environments.