In an era defined by stringent privacy regulations and the deprecation of third-party cookies, regulated industries such as financial services, healthcare, and pharmaceuticals face a critical challenge: how to unlock the value of data collaboration without compromising compliance or customer trust. Publicis Sapient’s privacy-first approach—anchored by the Walled Garden Cleanroom and CDP Virtual Lab—empowers organizations to securely share, analyze, and activate data, driving innovation and measurable business outcomes while maintaining the highest standards of privacy.
The digital landscape is rapidly evolving. Regulatory frameworks like GDPR, HIPAA, and CCPA, alongside growing consumer expectations for data protection, have made traditional data sharing models risky and inefficient. For organizations in highly regulated sectors, the stakes are even higher: a single misstep can result in reputational damage, regulatory penalties, and loss of customer trust.
Yet, the need for data-driven collaboration has never been greater. Whether it’s cross-partner marketing, advanced segmentation, or attribution analysis, the ability to unify and analyze data across organizational boundaries is essential for delivering personalized experiences, optimizing operations, and driving growth.
Publicis Sapient’s Walled Garden Cleanroom provides a secure, privacy-compliant environment for collaborative analytics. Built on leading cloud platforms, clean rooms enable multiple parties to match, analyze, and activate audience insights—without ever exposing raw, sensitive data. This privacy-enhancing architecture ensures that organizations can:
For example, a leading pharmaceutical company leveraged Publicis Sapient’s AI-powered clean room solution to automate the creation of localized marketing collateral. This not only reduced content creation costs by up to 45% but also accelerated time to market—all while ensuring compliance with industry regulations.
The CDP Virtual Lab is a digital workshop canvas designed to help organizations develop and activate customer data platforms (CDPs) in a privacy-first manner. Through a series of collaborative, real-time sessions, Publicis Sapient partners with clients to:
The result is not a theoretical exercise, but a practical, outcome-focused process that delivers a unified customer profile, actionable insights, and a clear path to personalization and growth. For financial services organizations, this means the ability to securely analyze real-time financial data, reduce response times, and deliver high-value experiences to clients—all within a compliant framework.
Publicis Sapient’s privacy-first data collaboration solutions are already delivering tangible results for clients in highly regulated industries:
As a leader in digital business transformation, Publicis Sapient brings deep expertise in data, cloud, and AI, combined with a proven track record in regulated industries. Our SPEED framework—Strategy, Product, Experience, Engineering, and Data & AI—ensures that every solution is tailored to the unique needs of our clients. We partner with organizations to design, implement, and activate secure, AI-powered CDPs and clean room environments that drive measurable business impact.
The future of data-driven innovation in regulated industries is privacy-first, collaborative, and outcome-driven. With Publicis Sapient’s Walled Garden Cleanroom and CDP Virtual Lab, organizations can gain actionable insights, optimize operations, and drive growth—all while maintaining the highest standards of privacy and compliance. Connect with our experts to discover how you can transform your data strategy and unlock new value in a privacy-centric world.