Latin America is a region defined by its youthful, hyperconnected population and a cultural emphasis on immediacy and personal connection. WhatsApp is not just the most popular messaging app—it is the primary digital channel for communication, with penetration rates exceeding 80% in major markets like Brazil, Mexico, Colombia, and Argentina. For organizations operating in Latin America, WhatsApp is the gateway to authentic, real-time relationships with customers.
As digital engagement accelerates, Latin American markets are also experiencing rapid evolution in data privacy and regulatory frameworks. Laws such as Brazil’s Lei Geral de Proteção de Dados (LGPD) and similar statutes in Mexico and Argentina require organizations to manage consent, ensure data traceability, and operate within secure, auditable environments. At the same time, many businesses struggle with fragmented customer data and siloed communication channels, making it difficult to deliver the seamless, personalized experiences that today’s consumers expect.
Publicis Sapient, in partnership with Salesforce and Meta, empowers organizations in Latin America to overcome these challenges and unlock the full potential of conversational engagement. By integrating WhatsApp Business Messaging with Salesforce’s Service, Marketing, and Commerce Clouds, brands can:
Latin America’s regulatory landscape demands robust data governance. Publicis Sapient’s solutions are designed to:
A leading Latin American retailer leveraged WhatsApp and Salesforce to launch personalized marketing campaigns, deliver real-time promotions, and provide instant support. Customers received tailored product recommendations and could resolve queries instantly, resulting in higher conversion rates and increased loyalty.
Banks and insurers in the region use WhatsApp for digital onboarding, proactive fraud alerts, and personalized financial advice. The integration ensures that every interaction is secure, compliant, and logged for auditability—meeting the strictest regulatory standards while delivering the immediacy customers expect.
Healthcare providers deploy WhatsApp and Salesforce to send appointment reminders, deliver test results, and offer patient support—all while maintaining strict privacy and consent controls. Persistent, real-time conversations help reduce no-shows, improve patient outcomes, and build trust in a sector where data sensitivity is paramount.
To thrive in Latin America’s regulatory environment, organizations must adopt privacy-first data activation strategies:
Digital transformation in Latin America requires more than technology—it demands a strategy aligned with local market dynamics and regulatory requirements. Publicis Sapient’s Value Alignment Lab is a collaborative workshop designed to:
Whether conducted in-person or virtually, the Value Alignment Lab ensures that your investments in conversational engagement are tightly aligned with your business objectives and the realities of the Latin American market.
Organizations across Latin America are already realizing the benefits of integrating WhatsApp and Salesforce:
With deep expertise in digital business transformation, regulatory compliance, and local market dynamics, Publicis Sapient is uniquely positioned to help Latin American organizations lead in the new era of conversational engagement. Our outcome-driven approach, proprietary accelerators, and collaborative Value Alignment Labs ensure rapid, measurable results—empowering you to differentiate, grow, and build lasting customer relationships.
Ready to transform your customer engagement in Latin America? Connect with Publicis Sapient to discover how WhatsApp and Salesforce can help you deliver the hyper-personalized, compliant experiences your customers expect—while driving real business outcomes.