From Figma to AEM: Accelerating Digital Experience Creation for Retail and Consumer Brands

In the fast-paced world of retail and consumer brands, the ability to launch visually engaging, omnichannel digital experiences is a competitive necessity. Yet, many organizations are held back by manual processes, IT bottlenecks, and the challenge of translating creative vision into live, editable web experiences—especially when working with platforms like Adobe Experience Manager (AEM). Publicis Sapient’s Sapient Slingshot is redefining what’s possible, offering a seamless, AI-powered workflow that transforms Figma designs into live AEM components in record time.

The Challenge: Speed, Consistency, and Omnichannel Readiness

Retail and consumer-facing brands face unique pressures:

• Rapid campaign launches to keep pace with market trends and seasonal promotions
• Brand consistency across web, mobile, and in-store digital touchpoints
• Agility to iterate on digital storefronts and marketing content without heavy IT involvement
• Omnichannel readiness to deliver seamless experiences wherever customers engage

Traditional approaches to digital experience creation often involve repetitive, manual coding and lengthy QA cycles. This slows down time-to-market, increases the risk of errors, and makes it difficult for marketing teams to respond quickly to new opportunities.

Sapient Slingshot: The Figma-to-AEM Accelerator

Sapient Slingshot is Publicis Sapient’s proprietary AI platform, purpose-built to automate and accelerate every phase of MarTech transformation. For retail and consumer brands, its Figma-to-AEM workflow is a game-changer—enabling teams to go from design to live, editable AEM components in minutes, not weeks.

The End-to-End Workflow: From Design Upload to Deployment

1. Project Setup and Accelerator Launch
   • Start by generating your project using Slingshot’s site builder.
   • Select your AEM license type (e.g., AEM as a Cloud Service), industry (retail/consumer), and preferred architecture.
   • Run the accelerator to instantly generate a code base that includes both AEM and front-end (React) code, ready for your development environment.
2. AI-Driven Component Extraction from Figma
   • Upload Figma files or even screenshots of your digital storefront or campaign design.
   • Slingshot’s AI analyzes the visual assets, breaks them down into distinct UI elements, and generates a JSON contract that maps out the structure of your new component.
   • Refine the contract by specifying design details or linking to template elements as needed—ensuring brand standards are maintained.
3. Automated Code Generation and Optimization
   • Feed the enhanced JSON contract and any sample code into Slingshot.
   • The platform generates production-ready React components, complete with CSS and seamless AEM integration—no manual coding required.
   • Proprietary prompt templates and a deep code library ensure consistency, quality, and alignment with your brand’s standards.
4. Seamless Cloud Deployment
   • Save the generated code into your project and deploy directly to AEM Cloud.
   • Slingshot ensures all code is structured for smooth deployment, minimizing risk and manual intervention.
   • Once live, simply drag and drop your new component onto AEM pages—editable fields, dynamic content, and all configurations are ready to go.
5. Automated Testing and Documentation
   • Slingshot automatically documents and tests the generated code, ensuring a smooth and accurate migration or new build.
   • Built-in quality checks and test automation reduce defects and support continuous delivery.

Real-World Impact for Retail Teams

With Sapient Slingshot, retail and consumer brands can:

• Launch new campaigns and digital storefronts up to 3x faster than traditional methods
• Reduce IT dependency—marketing teams can iterate on content and design with minimal developer involvement
• Maintain design fidelity and brand consistency across all digital touchpoints
• Accelerate omnichannel readiness by rapidly deploying consistent experiences to web, mobile, and in-store screens
• Reduce manual effort and errors, freeing teams to focus on innovation and customer engagement

Example Use Cases

• Seasonal Campaigns: Marketing teams can upload new Figma designs for a holiday promotion and have live, editable AEM components ready for launch in hours, not weeks.
• Digital Storefront Refreshes: Retailers can quickly roll out new layouts or product showcases across multiple regions, ensuring every site reflects the latest brand standards.
• Omnichannel Experiences: Consistent UI components can be deployed across web, mobile, and in-store kiosks, delivering a unified customer journey.

Why Publicis Sapient?

Publicis Sapient brings decades of digital transformation expertise, deep knowledge of the Adobe ecosystem, and a proven track record in AI-driven MarTech acceleration. Sapient Slingshot is more than a tool—it’s a platform that combines proprietary AI agents, an extensive code library, and industry-specific accelerators to deliver:

• End-to-end automation across the software development lifecycle
• Seamless integration with project management and cloud platforms
• Robust security, privacy, and compliance throughout the process

Ready to Accelerate Your Digital Experience Creation?

Whether you’re looking to launch a new campaign, refresh your digital storefront, or modernize your entire MarTech stack, Sapient Slingshot can help you achieve your goals—faster, smarter, and with less risk.

Experience the future of digital experience creation. Connect with Publicis Sapient to see Sapient Slingshot in action and start your journey today.