Latin America is experiencing a digital commerce revolution. As one of the world’s fastest-growing regions for digital business transformation, the retail sector is at the forefront of this change. The adoption of composable commerce—an approach that leverages modular, best-of-breed technologies to create flexible, scalable digital experiences—is accelerating across the region. This shift is driven by evolving consumer expectations, the need for operational agility, and the rapid growth of e-commerce. Publicis Sapient, through its recent expansion into Latin America and its global expertise in composable and Adobe-powered commerce, is uniquely positioned to help regional retailers seize these opportunities and navigate the challenges ahead.
Latin American consumers are increasingly digital-first, expecting seamless, personalized, and omnichannel experiences. Traditional monolithic commerce platforms often struggle to keep pace with these demands, especially in a region marked by diverse markets, regulatory environments, and consumer behaviors. Composable commerce offers a solution: it enables retailers to assemble and adapt their technology stacks quickly, integrating new capabilities as market needs evolve.
The composable approach is underpinned by MACH principles—Microservices, API-first, Cloud-native, and Headless architecture. This modern technology stack empowers retailers to:
The Latin American digital transformation market is projected to reach over $200 billion by 2032, with a CAGR exceeding 15%. This growth is fueled by:
Retailers in countries such as Brazil, Mexico, Argentina, and Chile are investing in digital commerce platforms that can adapt to local market nuances—such as language, currency, and regulatory requirements—while delivering a consistent brand experience. The ability to quickly integrate with local payment providers, comply with data privacy laws, and support omnichannel fulfillment is critical for success.
Composable commerce unlocks several key opportunities for Latin American retailers:
While the benefits are clear, Latin American retailers face unique challenges on the path to composable commerce:
Publicis Sapient’s entry into Latin America, strengthened by the acquisition of Practia, brings deep regional expertise and a robust global delivery model to the market. With a presence in Argentina, Chile, Mexico, Peru, Brazil, and Colombia, Publicis Sapient combines local insight with world-class capabilities in strategy, product, experience, engineering, and data & AI.
Through its leadership in composable commerce and MACH Alliance membership, Publicis Sapient helps retailers design and implement modular, future-ready commerce platforms. The integration of Corra’s expertise in Adobe Commerce and headless solutions further enhances the ability to deliver fast, flexible, and scalable digital storefronts tailored to the Latin American context.
Publicis Sapient’s approach includes:
As a Platinum Adobe partner and a recognized leader in Adobe Experience Cloud implementations, Publicis Sapient enables Latin American retailers to harness the full power of Adobe’s digital experience platform. This includes:
The rise of composable commerce marks a new era for Latin American retail. Retailers that embrace modular, cloud-native, and customer-centric solutions will be best positioned to capture growth, adapt to change, and deliver the experiences today’s consumers expect. With Publicis Sapient’s combined regional presence, global expertise, and deep partnerships with technology leaders like Adobe, Latin American retailers have a trusted partner to guide their digital transformation journey.
Ready to reimagine your commerce strategy for Latin America? Connect with Publicis Sapient to explore how composable commerce can unlock new opportunities for your business.