In today’s rapidly evolving business landscape, organizations are under increasing pressure to attract, retain, and empower talent—especially in sectors like energy, manufacturing, and financial services, where talent shortages and complex operational needs are the norm. Generative AI is emerging as a transformative force, redefining how companies approach employee experience, knowledge transfer, and workforce upskilling. At Publicis Sapient, we are at the forefront of this revolution, helping clients harness generative AI to future-proof their workforce, codify institutional knowledge, and create a more connected, empowered employee base.
Employee experience (EX) is now a critical driver of organizational success. As businesses seek to empower their people, the integration of generative AI (GenAI) technologies is transforming how organizations approach knowledge transfer, process automation, and personalized learning. GenAI is not just about automating tasks—it’s about enabling employees to access information, collaborate, and develop new skills in ways that were previously unimaginable.
Publicis Sapient’s proprietary generative AI assistant, PSChat, exemplifies the next generation of internal AI tools. Built on best-of-breed large language models and enhanced with custom plug-ins, PSChat is designed specifically for secure, organization-specific use. Unlike public AI tools, PSChat ensures that sensitive data remains within the organization’s secure environment, giving employees the freedom to ideate, automate tasks, and access contextual knowledge without risking data leakage.
Key features of PSChat include:
In industries like energy and manufacturing, where a significant portion of the workforce is nearing retirement, the risk of losing critical expertise is high. Generative AI-powered platforms can capture, organize, and disseminate decades of operational knowledge, maintenance logs, and best practices. For example, a major oil and gas company used a generative AI-powered search tool to enable natural language queries across a vast repository, reducing search times from minutes to seconds and increasing data retrieval accuracy. This ensures that new hires and distributed teams can access the information they need, when they need it, reducing the risk of brain drain and supporting operational continuity.
Traditional onboarding and training methods are often time-consuming and fail to capture tacit knowledge. Conversational AI assistants like PSChat deliver tailored training modules, answer employee queries in real time, and recommend relevant content based on individual learning needs. This dramatically shortens the learning curve for new employees and supports continuous development for existing staff. Personalized learning platforms, powered by generative AI, analyze employee data and preferences to deliver customized training paths, helping employees acquire new skills faster and adapt to evolving business needs.
Field technicians, operators, and analysts benefit from real-time insights, automated recommendations, and access to consolidated knowledge bases. In the energy sector, AI-powered assistants help field workers diagnose equipment failures, provide step-by-step repair instructions, and optimize maintenance schedules. By tapping into unstructured data—such as maintenance records and historical notes—these assistants deliver actionable insights, reduce downtime, and enhance safety and decision-making in high-risk environments.
Generative AI is driving a new era of process automation, freeing employees from repetitive, manual tasks and enabling them to focus on higher-value work. Proprietary platforms like Sapient Slingshot accelerate the software development lifecycle, while solutions like Microsoft 365 Copilot and document imaging optimize operations, resulting in significant cost savings and efficiency improvements. Intelligent automation and knowledge management free up time for creative, strategic work, boosting overall productivity.
Deploying generative AI internally brings unique security and governance considerations. Organizations must:
Publicis Sapient’s approach to internal AI deployments prioritizes these safeguards, enabling employees to leverage AI safely and effectively while protecting organizational assets.
The integration of generative AI into workforce strategies delivers tangible outcomes:
To maximize the benefits of generative AI, organizations should:
Publicis Sapient brings deep expertise in digital business transformation and generative AI, with a proven track record of helping organizations navigate the complexities of workforce transformation. Our proprietary platforms, such as Bodhi and PSChat, combined with our integrated SPEED (Strategy, Product, Experience, Engineering, Data & AI) model, enable end-to-end execution and measurable impact.
As the future of work continues to evolve, generative AI will play an increasingly central role in shaping how organizations attract, develop, and retain talent. By partnering with Publicis Sapient, leaders can confidently harness generative AI to drive operational efficiency, ensure compliance, and build a future-ready workforce—turning today’s challenges into tomorrow’s competitive advantage.
Ready to transform your employee experience and upskill your workforce with generative AI? Connect with our experts to start your journey.