PUBLISHED DATE: 2025-08-15 11:00:26

THE STRONGEST LINK

Publicis Sapient and IBM: Building a Better Supply Chain Together

Partnering with IBM

The supply chain is being stretched to its limits by the new business demands generated by social change and digital transformation. Against this backdrop of change and evolution are shifting demands from customers who now expect personalized, fast, convenient, and secure experiences that match seamlessly across every interaction with the seller. How do companies move inventory cost-effectively around the globe, accurately predict demand in unpredictable times, meet delivery promises, and optimize fulfillment costs in a digital, omni-channel world?

With supply chain solutions from Publicis Sapient and IBM, companies can strengthen the link between business and customers.

Publicis Sapient and IBM: Your Link to Supply Chain Excellence

Supply Chain Solutions That Enable Digital Transformation

Our Partnership and Commitment in Action

British Multinational Retailer

Products purchased online are much more likely to be returned than in-store purchases—a sobering statistic as retailers move to a mostly e-commerce model. Publicis Sapient developed a returns optimization solution for one British multinational retailer that delivered outstanding results. Using our solution, the retailer was able to identify purchases that were likely to be returned with 80 percent accuracy, ultimately saving them £1-3 million by avoiding discounts and markdowns, and £2.5 million by avoiding unprofitable customers.

Leading American CPG Company

Gaining visibility of global inventory can be a challenge, particularly when you have a fulfillment network of more than 4,000 sites—as was the case with one customer, a leading American consumer packaged goods company. We developed a global inventory visibility solution that gave them real-time visibility of their entire inventory for the first time. With that transparency, the company was able to enhance their e-commerce presence, improve customer service, and reduce the call volume to stores.

B2B Manufacturer

Forecasting demand is critical for manufacturers and their customers. When one of our customers, a healthcare products company, approached us to build a demand forecasting solution, we met their demands and more. The solution delivered a granularity of forecasting ability previously unavailable to them. The solution’s machine-learning capabilities performed 79 percent better than their statistical analysis tools, resulting in millions of dollars of savings within the first year while improving forecast accuracy by 83 percent.

Deep Expertise Across IBM’s Supply Chain Suite

Publicis Sapient and IBM partner to deliver solutions that strengthen the world’s supply chain. Our solutions start with early beta participation and include prepackaged implementation accelerators that shorten time to value. In a world where the supply chain is constantly evolving to meet changing consumer expectations, companies can count on Publicis Sapient to drive digital transformation with IBM’s industry-leading technology behind them:

Let’s Talk

Discover how to evolve and optimize your supply chain and the ways we can help your business.

Contact us for a review of how our capabilities and IBM Sterling Supply Chain solutions can establish, augment, and extend your digital transformation.

JON PANELLA
jon.panella@publicissapient.com

AYMEN TOOR
a ymen.toor@publicissapient.com

Together We Take Digital Experiences Into Tomorrow

Publicis Sapient is a digital transformation partner helping established organizations get to their future, digitally-enabled state, both in the way they work and the way they serve their customers. We help unlock value through a start-up mindset and modern methods, fusing strategy, consulting and customer experience with agile engineering and problem-solving creativity. As digital pioneers with 20,000 people and 53 offices around the globe, our experience spanning technology, data sciences, consulting and customer obsession—combined with our culture of curiosity and relentlessness—enables us to accelerate our clients’ businesses through designing the products and services their customers truly value. Publicis Sapient is the digital business transformation hub of Publicis Groupe.

For more information, visit publicissapient.com.