In highly regulated sectors such as financial services and healthcare, the promise of artificial intelligence (AI) is matched only by the complexity of its implementation. These industries face unique challenges—stringent compliance requirements, sensitive data handling, and heightened expectations for privacy and trust. At Publicis Sapient, we specialize in navigating this landscape, delivering AI-driven experience transformation that is not only innovative and efficient but also secure, ethical, and fully aligned with regulatory demands.
Financial services and healthcare organizations operate under intense scrutiny. Regulations such as GDPR, HIPAA, and a host of industry-specific mandates require that every digital initiative—especially those involving AI—meets the highest standards for data privacy, security, and transparency. At the same time, these sectors are under pressure to modernize legacy systems, personalize experiences, and unlock new efficiencies.
Publicis Sapient’s approach is built on decades of digital transformation expertise and a deep understanding of the regulatory environment. We help clients in these sectors harness AI to:
For a leading wealth management firm, Publicis Sapient developed a contextual search experience within its advisor platform. By ingesting real-time financial data from multiple sources and applying AI-driven search and recommendation algorithms, advisors can now provide more accurate, personalized guidance to clients. After migrating the solution to the cloud, the platform supports over 20,000 advisors, reduces search response time by 80%, and is rated as the favorite feature by more than 90% of users.
Beyond client engagement, we help financial institutions leverage robotic process automation (RPA) and AI to streamline operations and improve compliance. By automating repetitive, rule-based tasks—such as regulatory reporting and transaction monitoring—employees are freed to focus on higher-value activities, reducing risk and increasing satisfaction.
In healthcare, the imperative for secure, compliant, and personalized communication is paramount. For a global pharmaceutical company, Publicis Sapient developed proprietary generative AI tools to transform content creation for marketing and medical teams. One tool empowers marketers to generate personalized banners, emails, and visual aids at scale, supporting international expansion and local content needs. Another tool summarizes medical publication content and compiles it into PowerPoint templates, accelerating the creation of compliant, high-quality materials.
The results are transformative: a 35–45% reduction in content creation costs, over $100 million in annual savings, and the ability to deliver 4–5 times more content to engage healthcare professionals and patients—without compromising privacy or compliance.
AI in regulated industries cannot be an afterthought or a bolt-on solution. It must be architected from the ground up with security, privacy, and ethics at its core. Publicis Sapient’s methodology includes:
Our proprietary platforms, such as Bodhi and PSChat, exemplify this approach—enabling secure, context-aware AI applications that streamline workflows, enhance productivity, and protect sensitive information.
What sets Publicis Sapient apart is our commitment to human-centered design. We believe technology should empower people, not replace them. In financial services and healthcare, this means:
Across regulated industries, our AI-driven transformations deliver tangible results:
Our leadership in AI-driven experience transformation is recognized by industry analysts and clients alike. We have been named a Leader in multiple IDC MarketScape reports for customer and employee experience services, and our clients consistently praise our ability to combine creativity, technology, and regulatory expertise to drive business value.
With great power comes great responsibility. Publicis Sapient is committed to ethical AI development, ensuring that our solutions are transparent, fair, and aligned with our clients’ values and regulatory obligations. We help organizations establish governance frameworks, address bias and privacy concerns, and design safeguards to manage risk—building trust with customers, employees, and regulators alike.
As financial services and healthcare organizations embrace the era of AI, Publicis Sapient is uniquely positioned to guide them from vision to value. Our blend of design, technological prowess, and regulatory insight enables clients to build and scale a new generation of digital products and services—securely, ethically, and with measurable impact.
Ready to explore how AI-driven experience transformation can elevate your business? Connect with Publicis Sapient’s experts to start your journey.