In today’s digital-first world, organizations are under increasing pressure to deliver personalized experiences at scale—quickly, efficiently, and compliantly. As the demand for tailored content grows, so does the complexity of managing the content supply chain. Disconnected processes, manual workflows, and fragmented technologies can create bottlenecks that slow time-to-market, inflate costs, and hinder the ability to meet customer expectations. Publicis Sapient, in partnership with Adobe, is helping organizations across industries overcome these challenges by transforming their content supply chains with AI and generative AI (GenAI), unlocking new levels of speed, efficiency, and personalization.
As organizations strive to scale personalization across channels, geographies, and business units, traditional content supply chains are being stretched to their limits. Common pain points include:
These challenges are particularly acute in industries with complex compliance requirements or high content velocity, such as financial services, asset management, and investment firms. Here, the stakes are even higher: every piece of content must not only be timely and relevant, but also auditable and compliant with stringent regulations.
Publicis Sapient and Adobe address these challenges by delivering an intelligent, connected content supply chain—one that unifies data, content, and activation, and is supercharged by AI and GenAI capabilities. This approach is built on three pillars:
By centralizing content planning, production, and activation in a single, agile operating model, organizations can eliminate manual handoffs and reduce redundancies. Automated workflows accelerate approvals, ensure compliance, and enable rapid adaptation to changing business needs.
AI and GenAI are injected at key points across the content lifecycle:
With solutions like Adobe Workfront at the core, organizations gain centralized control over content workflows, compliance approvals, and asset management. This ensures every asset is properly stored, tagged, and auditable—critical for regulated industries.
Implementing an AI-enabled content supply chain delivers measurable business value:
A leading asset manager recognized the need to transform its workflow management system to optimize compliance and operational efficiency. By implementing a new MarTech architecture with Adobe Workfront at its core, the organization:
Facing inefficiencies from fragmented project management and content review tools, this firm consolidated workflows within Adobe Workfront and Workfront Fusion. The result:
Adobe Workfront is a powerful work management platform that integrates seamlessly with the broader Adobe Experience Cloud and MarTech stacks. Key capabilities include:
By placing Workfront at the center of the content supply chain, organizations gain a single source of truth for all content operations—enabling faster, more compliant, and more effective marketing.
With over a decade of partnership and more than 1,800 Adobe-certified professionals, Publicis Sapient brings deep industry expertise and proven methodologies to every engagement. Our teams understand the unique challenges of regulated industries and have a track record of delivering measurable value through AI-enabled content supply chains. Together with Adobe, we help clients:
As the demand for personalized, compliant content continues to grow, the need for an intelligent, AI-enabled content supply chain has never been greater. Publicis Sapient and Adobe are ready to help you accelerate your journey—streamlining operations, reducing costs, and delivering the personalized experiences your customers expect.
Learn more about how we can help your organization achieve content supply chain excellence at publicissapient.com/partnerships/adobe.