Industry-Specific Cloud Transformation for Financial Services on AWS
Financial services organizations are under pressure from every direction: modernize core systems without disrupting the business, improve resilience and performance, enable advisors and operations teams with better intelligence, and create more efficient digital operations in an environment where scale, trust and speed all matter. Publicis Sapient helps banks, wealth managers, insurers and capital markets firms turn those pressures into a practical transformation agenda on AWS.
Our approach brings together cloud migration, application modernization, data platforms, contextual search and agentic AI to help financial institutions modernize with purpose. Rather than treating cloud as a lift-and-shift exercise, we connect infrastructure, engineering, product thinking and data-led transformation so firms can improve uptime, streamline operations, accelerate delivery and create better experiences for customers, advisors and employees.
Built for the priorities of financial services
Financial institutions do not need generic cloud programs. They need transformation that reflects the realities of complex legacy estates, performance-sensitive workloads, evolving customer expectations and the need for strong operational discipline. Publicis Sapient combines its SPEED capabilities—Strategy, Product, Experience, Engineering, and Data & AI—with AWS cloud and AI services to deliver end-to-end modernization aligned to business outcomes.
That means helping firms:
- Modernize legacy applications and core platforms faster
- Create secure, scalable cloud foundations for critical workloads
- Improve resilience, uptime and operational efficiency
- Unify data to support better decisions and more personalized experiences
- Enable advisors, service teams and operations staff with contextual intelligence
- Move from AI experimentation to production-ready, enterprise-scale use cases
Cloud migration that supports modernization, not just relocation
Cloud adoption in financial services has to do more than move workloads. It has to create a stronger operating model for the future. Publicis Sapient works with AWS across cloud transformation strategy, architecture, migration, security and managed services to help financial institutions build scalable cloud foundations and migrate complex workloads with greater confidence.
Our teams support discovery, planning, migration and ongoing operations, helping clients reduce infrastructure complexity, improve agility and create a platform for continuous modernization. We also help clients mobilize quickly through foundation setup, database setup, FinOps management and DevOps-enabled delivery approaches that shorten infrastructure lead times and improve cost efficiency.
For financial institutions looking to accelerate migration while improving long-term value, cloud becomes the enabler for better engineering velocity, more responsive operations and a more resilient digital business.
Modernizing legacy systems with Sapient Slingshot
Many banks, insurers and capital markets firms are still constrained by legacy application estates that slow product delivery, consume budgets and make change harder than it should be. Publicis Sapient addresses this challenge with AI-powered application modernization on AWS, combining engineering expertise with Sapient Slingshot to accelerate the move from legacy code to modern architectures.
Sapient Slingshot turns existing code into verified specifications and generates modern software with full traceability, helping teams modernize faster while improving clarity and quality. Publicis Sapient’s modernization approach uses large language models, contextual knowledge and prompt libraries with human intervention to generate feature summaries, target-state specifications, transformed architecture, test cases and automation scripts.
In our analysis of more than 100 end-to-end experiments using generative AI modernization accelerators, Publicis Sapient found the potential for more than 50% reduction in modernization costs, 50% fewer defects and a 50% increase in migration speed, with actual results varying by client context. For financial institutions, that creates a more practical path to modernizing core systems, reducing technical debt and improving speed to market.
Data platforms that create a usable enterprise view
Financial institutions often have rich data but fragmented access to it. Publicis Sapient helps organizations build data management solutions on AWS that unify disparate sources, improve data quality and create the foundation for analytics, personalization and better operational decisions.
Our data services help firms define strategy, establish flexible technical platforms, strengthen governance and equip teams to manage and use data effectively. With solutions designed to aggregate information from multiple systems and create a broader enterprise view, financial services firms can improve insight generation, support more informed decision-making and enable better digital experiences across channels.
For organizations that need privacy-conscious collaboration across data ecosystems, Publicis Sapient also offers PS360, the Unified Audience Accelerator for Salesforce Data Cloud and AWS Clean Rooms. It allows businesses to collaborate with partners without sharing the underlying data, supporting richer analysis and insight generation while maintaining control of the underlying asset.
Contextual search for advisor enablement and knowledge access
In wealth and investment management, speed to insight can directly shape the quality of guidance and service. Publicis Sapient has already helped a leading wealth management firm build a contextual search experience that ingests real-time financial data from a variety of sources and improves how advisors access information inside their existing platform.
After migrating the solution from on-premises infrastructure to AWS, the firm was able to scale the platform to more than 20,000 advisors, reduce search response time by 80%, and earn a favorite-feature rating from more than 90% of advisors. This is a strong example of how AWS infrastructure, modern data architecture and AI-enabled search can improve daily productivity in a performance-sensitive environment.
The same pattern can extend across financial services use cases, from service and operations knowledge access to employee enablement and workflow support.
Agentic AI with enterprise context
Financial services firms are moving beyond isolated pilots and looking for AI that can operate inside real workflows. Publicis Sapient brings enterprise-ready agentic AI capabilities to AWS through Bodhi, our AI platform built to deploy and scale production-grade AI use cases with the orchestration, context and governance needed for enterprise environments.
Bodhi supports capabilities across workflow automation, search, analytics, forecasting, personalization, compliance-oriented use cases and real-time insights. Built on AWS and leveraging services such as Amazon SageMaker and Amazon Bedrock, Bodhi helps organizations move faster from experimentation to scaled execution with greater flexibility and control.
Publicis Sapient has also achieved AWS Agentic AI Specialization, reflecting validated expertise in delivering enterprise-ready autonomous AI systems at scale. For financial institutions, that creates new possibilities for smarter service operations, better employee assistance, more efficient business workflows and faster access to actionable intelligence—without separating AI from the systems and processes where the work actually happens.
Why financial institutions choose Publicis Sapient on AWS
Publicis Sapient brings together business transformation expertise, deep engineering capability and a portfolio of enterprise platforms designed for practical outcomes. Our AWS relationship includes a five-year global strategic collaboration focused on enterprise IT modernization, and our credentials include AWS Premier Tier Services Partner status along with recognitions spanning financial services, migration, data and analytics, DevOps, generative AI and agentic AI.
Across our AWS practice, we support more than 150 clients across major industries and bring thousands of trained professionals, technical certifications and business accreditations to transformation programs that demand both scale and precision.
For financial services leaders, the value is clear: a partner that can connect cloud infrastructure, modernization, data and AI into one transformation story—grounded in the operational realities of banks, wealth managers, insurers and capital markets firms.
Transform financial services with confidence on AWS
Whether the priority is modernizing core applications, building a more resilient cloud foundation, enabling advisors with contextual search, unifying data for better decisions or scaling agentic AI across enterprise workflows, Publicis Sapient helps financial institutions turn AWS into a platform for measurable business impact.
With cloud, data and AI working together, financial services organizations can reduce friction, improve performance and create more adaptive digital operations—while laying the groundwork for what comes next.