The North American retail sector is undergoing a profound transformation, driven by rapidly evolving consumer expectations, regulatory shifts, and the relentless pace of digital innovation. Retailers in this region face unique challenges: from the need to deliver seamless omnichannel experiences and personalized engagement, to navigating complex data privacy regulations and integrating advanced technologies like AI and cloud at scale. In this dynamic environment, Publicis Sapient stands out as a trusted partner, helping North American retailers reimagine their business models, accelerate digital commerce, and achieve measurable business outcomes.
Publicis Sapient has been consistently recognized as a leader in retail commerce platform services, co-innovation, and professional services for retailers. Our approach is anchored in our SPEED capabilities—Strategy, Product, Experience, Engineering, and Data & AI—enabling us to deliver end-to-end transformation tailored to the North American market. Our deep industry knowledge, combined with a culture of curiosity and a relentless focus on value creation, empowers retailers to adapt to shifting consumer behaviors and regulatory requirements while driving sustainable growth.
North American retailers operate in a landscape marked by:
Publicis Sapient’s agile, data-driven approach equips retailers to meet these challenges head-on, making digital the core of how they think and operate.
For a leading beauty brand in the Americas, Publicis Sapient defined a new commerce strategy and implemented Salesforce Commerce Cloud across more than 60 direct-to-consumer sites. By forming agile product delivery teams, we accelerated site rollouts, reducing time-to-market for brand launches from months to weeks. Automated build and release processes delivered annual cost savings in the hundreds of thousands of dollars, while providing the flexibility to adapt to a fast-changing marketplace.
Publicis Sapient partnered with a global jewelry retailer to upgrade and optimize its Salesforce Commerce application. By enabling a common codebase and storefront implementation across all e-commerce platforms, we increased release velocity and cut migration time in half. This modernization empowered the retailer to deliver consistent, high-quality experiences across channels and rapidly respond to market demands.
For a top supermarket chain, Publicis Sapient created a new e-commerce business, platform, and delivery model to enable digital growth while maintaining existing service levels. Our work resulted in a scalable, resilient platform that supports both current operations and future innovation, positioning the retailer for continued leadership in a highly competitive market.
Publicis Sapient’s leadership in North American retail transformation is validated by top industry analysts:
As North American retailers navigate an era of unprecedented change, Publicis Sapient remains committed to helping them unlock new sources of value, drive innovation, and build lasting competitive advantage. Our expertise in retail commerce, co-innovation, and digital transformation is empowering the region’s leading retailers to thrive in a digital-first world—today and into the future.
Ready to transform your retail business? Discover how Publicis Sapient can help you achieve your digital ambitions and deliver measurable impact in the North American market.