The financial services sector is at a pivotal moment. As customer expectations evolve and regulatory demands intensify, banks, insurers, and asset managers are under pressure to modernize legacy systems, deliver hyper-personalized experiences, and drive operational efficiency. At the heart of this transformation are generative AI and Data Cloud technologies—capabilities that Publicis Sapient has pioneered and scaled for clients worldwide.
Publicis Sapient’s leadership in generative AI and Data Cloud is recognized by leading industry analysts. The company has been named a Market Leader in HFS Research’s Horizons reports for both Generative Enterprise Services and Industry Cloud, as well as a Leader in the IDC MarketScape for Worldwide Cloud Professional Services. These accolades reflect Publicis Sapient’s ability to deliver business impact through a unique blend of strategy, technology, and industry expertise, underpinned by its SPEED methodology—Strategy, Product, Experience, Engineering, and Data & AI.
Legacy technology is a significant barrier to innovation in financial services. Publicis Sapient’s approach to modernization leverages cloud-native architectures and generative AI to accelerate the migration of core banking, insurance, and asset management systems. Through strategic collaborations with hyperscalers like AWS, Publicis Sapient helps clients move from outdated, siloed platforms to agile, scalable environments. This enables faster product launches, improved compliance, and the ability to integrate advanced AI-driven services.
For example, a leading wealth management firm partnered with Publicis Sapient to migrate its contextual search platform to the cloud. By leveraging real-time financial data and AI-powered search, the firm improved advisor productivity and client service, reducing search response times by 80% and earning high satisfaction from over 20,000 advisors.
Today’s customers expect seamless, relevant, and secure digital interactions. Publicis Sapient’s generative AI solutions enable financial institutions to deliver personalized experiences at scale—whether through intelligent customer service agents, tailored product recommendations, or dynamic content generation. By harnessing Data Cloud platforms, organizations can unify customer data across channels, ensuring a 360-degree view that powers real-time personalization and proactive engagement.
A multinational investment bank, for instance, worked with Publicis Sapient to implement AI-driven document imaging and Microsoft 365 Copilot, streamlining the handling of unstructured data and emails. This not only improved operational efficiency but also unlocked tens of millions of dollars in cost savings.
Operational efficiency is critical in a sector where margins are under constant pressure. Publicis Sapient’s SPEED methodology integrates engineering excellence with data and AI to automate processes, enhance risk management, and optimize resource allocation. Proprietary platforms like Bodhi and Sapient Slingshot accelerate the software development lifecycle and enable rapid deployment of AI-powered solutions, from fraud detection to regulatory reporting.
For a UK-based retail bank, Publicis Sapient’s data modernization initiatives accelerated time to insights for data scientists, empowering the bank to stay ahead in a competitive market. By aligning data infrastructure with business objectives, the bank realized faster value from its analytics investments and improved collaboration across teams.
At the core of Publicis Sapient’s success is the SPEED methodology—a holistic framework that brings together strategy, product innovation, customer experience, engineering, and data & AI. This approach ensures that digital transformation is not just about technology, but about reimagining business models, unlocking new value streams, and delivering measurable outcomes.
Clients consistently praise Publicis Sapient for its partnership mindset, domain expertise, and ability to drive co-creation. The company’s advisory-led approach guides financial institutions through every stage of their transformation journey, from defining the “why” to operationalizing cloud-native and AI-driven solutions that deliver tangible business value.
Financial institutions seeking to lead in the digital era need a partner with deep industry knowledge, proven technology expertise, and a relentless focus on business outcomes. Publicis Sapient’s early adoption of generative AI, mastery of Data Cloud, and commitment to the SPEED methodology make it the partner of choice for banks, insurers, and asset managers ready to accelerate their digital transformation.
To learn how Publicis Sapient can help your organization unlock the full potential of generative AI and Data Cloud, contact us today.