PUBLISHED DATE: 2025-08-15 13:36:26
Deal Win: Publicis Sapient & Salesforce Secure $78 Million 5-Year Transformational Deal with Pandora
SALESFORCE CORE TEAM
- Prime RVPs: Kim Bang Løgsgaard, Ole F. Andersen
- Account Director: Michael Helveg Larsen
- Core Team: Elena Warming, Pernille Hertel, Mikkel Flindt Heisterberg, Alberte Kelleberg, Alexander Bonde
Publicis Groupe Partner Managers
Publicis Sapient Contacts
- CMT Moss (mathew.moss@publicissapient.com)
- Stephanie Love (stephanie.love@publicissapient.com)
#WinningWithPartners
Customer Profile
Pandora is the world’s largest jewellery brand, designing, manufacturing, and marketing hand-finished jewellery made from high-quality materials at accessible price points. Pandora’s products are sold in more than 100 countries through 6,700 points of sale, including over 2,600 concept stores. Headquartered in Copenhagen, Denmark, Pandora employs 33,000 people and generated revenues of €3.8 billion in 2023.
Context
Pandora has embarked on a multi-cloud programme with cross-functional teams to elevate its digital capabilities within retail. The company is focused on driving innovation and digital transformation to achieve sales growth, enhance customer engagement, and realize cost efficiencies. Key initiatives include:
- Optimizing AI solutions for all B2C sales and service teams to reduce non-selling activities and provide actionable insights to drive engagement. Pandora plans to implement Agentforce in 2025.
- Unifying customer profiles to deliver a seamless experience across digital, retail, mobile, and other touchpoints, creating a connected and personalized customer journey.
- Evolving to Salesforce composable commerce to provide best-in-class customer experiences while ensuring optimal operational efficiencies across its international portfolio.
Partner Value
- Publicis Sapient has partnered with Pandora for over six years, maintaining weekly alignment with the Salesforce team. This close collaboration ensures both teams are unified on strategy, working together to deliver a retail transformation program focused on success.
- Publicis Sapient brings key executives from the retail industry with deep expertise in delivering innovative retail programs and business outcomes within a one-team culture.
- Together with Salesforce, Publicis Sapient designed a strategy and implementation roadmap to empower Pandora to achieve its business goals over the next five years.
- Publicis Sapient’s unique digital transformation and customer engagement capabilities make them an ideal partner for ongoing innovation and transformation.
Products Sold
- Data Cloud
- Commerce
- Agentforce
- Industries
Deal Facts
- Total Contract Value (TCV): $78 million (5 years)
- Average Order Value (AOV): $18.1 million
- Total Incremental Annual Contract Value (iACV): $4.8 million
- Agentforce iACV: $2.1 million
- Additional Professional Services: $0.73 million
- Country: Denmark
- Industry: Retail
Role of Partner in Customer Lifecycle Stage
This is a collaborative deal, built on over five years of joint partnership and success, with strategic C-level relationships at its core.