The transportation and mobility sector is in the midst of a profound transformation, powered by artificial intelligence (AI), digital ecosystems, and rapidly evolving customer expectations. As electrification, connected vehicles, and new mobility services reshape the industry, organizations must embrace AI-driven solutions to deliver operational excellence, hyper-personalized experiences, and new value propositions. Publicis Sapient stands at the forefront of this revolution, helping clients navigate complexity and unlock growth through our SPEED capabilities: Strategy, Product, Experience, Engineering, and Data & AI.
The race toward clean, connected mobility is accelerating. Demand for electric vehicles (EVs) is surging, and automakers are evolving from product manufacturers to providers of digital and mobility services. The car is no longer just a vehicle—it’s a connected platform, part of a broader ecosystem that delivers services, convenience, and value to drivers, passengers, and partners alike.
Key industry trends include:
Transformation in transportation and mobility requires more than technology—it demands a strategic, human-centered approach. Publicis Sapient’s SPEED model ensures that every engagement is comprehensive and future-ready:
At Publicis Sapient, we believe AI should augment human capabilities, not replace them. By keeping people in the loop, we ensure that AI solutions are ethical, transparent, and designed to create meaningful value. This approach drives:
A standout example of AI-driven transformation is the award-winning Renault Plug Inn platform. Developed in partnership with Publicis Sapient, Plug Inn is a peer-to-peer network that connects EV drivers across France to a vast network of home and business charging stations. By leveraging AI and experience design, Plug Inn addresses critical infrastructure challenges, fosters community, and creates a new ecosystem of value for drivers, hosts, and the broader mobility landscape.
Our engineering leadership, with talent drawn from global technology giants, ensures that solutions are robust, scalable, and future-ready. Publicis Sapient’s global delivery model enables rapid development and deployment of digital products tailored to the unique needs of transportation and mobility clients. Strategic partnerships with technology leaders such as Amazon Web Services and Google Cloud empower clients to accelerate IT modernization, automate processes, and deliver personalized experiences at scale. For example, our collaboration with AWS enabled an automaker to consolidate and analyze online car shopping data from over 100 countries, resulting in a 900% increase in test drives and improved conversion rates.
The future of transportation and mobility is being shaped by those who harness the power of AI to create value for people, businesses, and society. Publicis Sapient’s blend of visionary leadership, deep industry expertise, and proven SPEED capabilities positions us as a trusted advisor for organizations seeking to:
Our leadership in AI-driven experience transformation is consistently recognized by industry analysts and clients. We are proud to combine creativity, technology, and strategic insight to drive measurable business value. Whether you are an established OEM, a mobility startup, or a public sector leader, Publicis Sapient is ready to help you move from imagination to realization in the age of digital mobility.
Ready to transform your transportation or mobility business? Connect with Publicis Sapient’s experts to start your journey toward AI-driven experience excellence.