"We've had five years of AI hype, and now the ecosystem is finally delivering ROI at scale—that's where the real money is. Agentic AI, meanwhile, is where general AI was three years ago: promising, but still at the POC stage."
—Amin Rafinejad, Senior Client Partner, Publicis Sapient
NVIDIA CEO Jensen Huang announced partnerships to optimize sovereign LLMs across six European countries, with Perplexity distributing localized reasoning models through its enterprise platform. Perplexity CEO Aravind Srinivas revealed that Germany is already their second-largest market by revenue.
Consumer brands should evaluate where their key technology partners are located; this infrastructure will be a foundational part of the business in the future. The technological advantages are measurable. Local AI infrastructure eliminates transatlantic data transfers, reduces latency to milliseconds, and ensures GDPR compliance.
For brands processing consumer interactions and customer engagements, milliseconds compound into competitive advantage.
We’ve been waiting for the scalable infrastructure to match our ambition. Now we have it. Learn more about Publicis Sapient’s partnership with NVIDIA.
We’re seeing a strategic shift: AI isn’t just supporting marketing, it’s driving product innovation. Platforms like Givaudan’s Carto allow fragrance houses to instantly generate physical scent samples using AI-guided ingredient selection and robotic compounding.
Behind the scenes, brands are pairing this with AI-powered consumer insights platforms to tailor product development to highly specific segments—say, urban Gen Z men in New York—even before R&D begins.
The takeaway: CPG companies now have the tools to predict product-market fit before production. Publicis Sapient is already supporting clients with this kind of consumer-driven R&D using CORE AI.
L’Oréal’s AI stack now generates thousands of tailored assets in minutes using Adobe Firefly, Omni 3D twins, and Google Veo. They’re creating TikTok-ready videos, in-store displays, and ecommerce content at scale.
The productivity gains are staggering. Traditional product photography costs $300-500 per SKU and takes weeks to coordinate. L’Oréal’s system generates localized variations for different markets in real-time. One product launch can instantly become 500 variations optimized for demographics, channels, and local preferences.
Their marketing director demonstrated the workflow: upload one product image, specify target markets and channels, and watch the system generate culturally appropriate content for Tokyo, Stockholm, and São Paulo in under ten minutes.
If your creative pipeline still requires booking photography studios, you’re already behind.
Turn your content supply chain into a growth driver with Publicis Sapient.
Nestlé is scaling from 4,000 to 10,000 digital twins using NVIDIA Omniverse and Azure, cutting costs by 70%. They’re localizing packaging and simulating entire campaigns before shipping a single product.
The operational impact is immediate. Instead of printing test packaging and running focus groups across multiple markets, they simulate consumer responses digitally. Campaign testing that used to take months now takes hours.
Ambitious ideas about real-time supply, real-time pricing, and real-time traffic analysis are finally reality.
Among thousands of AI startups, very few focused on consumer accessibility needs. Solutions like FACIL’iti and Be My Eyes represent purposeful AI implementation, making digital properties accessible for consumers with cognitive, visual, and motor impairments.
Over 500 websites already use these solutions, demonstrating ready-for-production accessibility technology.
This signals a broader shift in how CPGs must think about inclusive design as part of the core digital product experience.
Multiple startups demonstrated handheld counterfeit detection devices achieving 99.7% accuracy in under ten seconds. The technology analyzes material composition, manufacturing patterns, and microscopic details invisible to human experts.
For luxury resale platforms like Vestiaire Collective or The RealReal, this represents a fundamental shift.
Authentication that previously required expert human evaluation now happens instantly at scale.
Counterfeits aren’t just about lost sales—they erode brand trust. This technology lets us protect brand integrity in real-time.
After evaluating dozens of startup solutions, these are the ones that caught our eye:
Companies exploring and implementing these technologies now will lead in the next decade.
Ready to explore these technologies for your business?
Let's turn what we saw at VivaTech 2025 into action inside your organization. Explore our AI solutions.
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