Supply Chain Control Towers: Achieving End-to-End Visibility and Resilience

In today’s volatile and complex business environment, supply chain leaders face mounting pressure to deliver products faster, more efficiently, and with greater transparency than ever before. Disruptions—ranging from global pandemics to shifting consumer expectations—have exposed the limitations of traditional, siloed supply chain models. The need for real-time visibility, predictive insights, and agile response mechanisms has never been greater. Enter the Supply Chain Control Tower: a transformative solution that empowers organizations to orchestrate their entire supply chain with intelligence, speed, and resilience.

What Is a Supply Chain Control Tower?

A Supply Chain Control Tower is a centralized digital platform that provides a 360-degree, real-time view of the entire supply chain ecosystem. By integrating data from vendors, transport providers, manufacturers, distribution centers, stores, and dealers, the control tower delivers actionable insights and enables proactive management of supply chain operations. At Publicis Sapient, our Control Tower solution is powered by proprietary accelerators and deep technology partnerships, ensuring rapid deployment and seamless integration with existing systems.

The Power of End-to-End Visibility

Visibility is the foundation of a resilient supply chain. With a control tower, organizations gain:

• Real-time tracking of shipments, inventory, and orders across all nodes of the supply chain.
• Granular insights into potential disruptions, such as weather events or supplier delays, and their downstream impact.
• Unified dashboards that consolidate key performance indicators (KPIs) and enable data-driven decision-making.

This level of transparency allows supply chain teams to anticipate issues before they escalate, optimize inventory placement, and ensure that products are available when and where they are needed.

Predictive Analytics and Intelligent Automation

Modern control towers go beyond visibility—they harness the power of artificial intelligence (AI) and machine learning (ML) to deliver predictive analytics and intelligent automation. Publicis Sapient’s solutions leverage these capabilities to:

• Forecast demand and supply with high accuracy, using historical data, product attributes, seasonality, and macroeconomic indicators.
• Optimize fulfillment and transportation, dynamically adjusting plans to minimize costs and maximize service levels.
• Enable self-correcting supply chains, where AI-driven alerts and automated workflows address issues such as stockouts, quality concerns, or delivery delays in real time.

For example, our work with a multinational beauty company involved building a scalable forecasting engine that improved demand planning accuracy by over 10% across 900 top SKUs in just six weeks. In another case, a leading Latin American retailer used our control tower solution to gain visibility into fulfillment costs per order, unlocking $145 million in potential savings and $2 million in immediate gains through transportation cost optimization.

Collaborative Resolution Rooms: Accelerating Response and Learning

A hallmark of Publicis Sapient’s Control Tower is the integration of collaborative “resolution rooms.” These digital spaces bring together cross-functional teams to:

• Diagnose and resolve issues in real time, leveraging shared dashboards and case documentation.
• Capture learnings for future reference, building organizational knowledge and improving response to similar events.
• Drive continuous improvement by analyzing root causes and implementing process enhancements.

This collaborative approach ensures that supply chain disruptions are addressed swiftly and systematically, reducing downtime and mitigating risk.

Real-World Impact: Client Success Stories

Our Control Tower solutions have delivered measurable results for clients across industries:

• Retail: We helped a major retailer redesign its post-merger supply chain, implementing a highly automated distribution center and centralized inventory. This enabled omnichannel fulfillment—including buy online, pick up in store (BOPIS), curbside, and same-day delivery—across 19,000 stores, driving a 71% year-over-year revenue growth.
• Consumer Products: By upgrading to advanced planning systems with real-time scenario modeling, we improved fill rates by 4%, enhanced customer requested delivery by 25%, and increased preferred vendor status by 45%—all without increasing inventory.
• Healthcare: For a global medical device company, we implemented an advanced planning system and a Center of Excellence model, increasing forecast accuracy by 6% and supporting regulatory planning across 100+ countries.
• Transportation: Our control tower view for a leading retailer enabled end-to-end tracking of fulfillment costs, including reverse logistics, resulting in significant cost savings and improved operational agility.

Why Publicis Sapient?

Publicis Sapient stands apart through a unique blend of:

• Proprietary accelerators that shorten time to value and enable rapid deployment.
• Deep technology partnerships with industry leaders, ensuring best-in-class solutions and seamless integration.
• End-to-end expertise spanning strategy, consulting, engineering, and data science.
• Outcome-focused delivery, with a proven track record of increasing revenue, reducing costs, and building resilient supply chains for the world’s leading brands.

Our recent integration with Spinnaker SCA further enhances our capabilities, combining decades of supply chain expertise with digital innovation to deliver smarter, more agile solutions.

Ready to Future-Proof Your Supply Chain?

Supply chain control towers are no longer a luxury—they are a strategic imperative for organizations seeking to thrive in an era of constant change. With Publicis Sapient as your partner, you can unlock end-to-end visibility, harness predictive analytics, and build a resilient, future-ready supply chain that drives lasting value.

Connect with our experts to start your transformation journey today.