PUBLISHED DATE: 2025-08-12 20:46:10
2023 IPSOS REPORT
Are Consumers Ready for Generative AI?
Generative AI is here, and it’s already changing the way we live, work, and play. But are consumers ready to embrace it? Ipsos surveyed 22,816 adults across 31 countries to find out.
How familiar are consumers with generative AI?
- 39% are familiar
- 49% are unfamiliar
- 12% don’t know
Generative AI is defined as artificial intelligence that can create new content, such as text, images, or music, based on prompts or data.
How many have used generative AI tools?
- 32% have used
- 49% have not used
- 19% don’t know
Generative AI is already being used by a third of consumers globally, but most are still unfamiliar with it.
Who is using generative AI?
- 22% of women
- 43% of men
- 15% of those aged 50-74 years
- 37% of those aged 18-24 years
- 12% of those aged 50-74 years
60% of those who have used generative AI are men, and 87% are under 50 years old.
What are consumers using generative AI for?
- 54% for fun or entertainment
- 46% for work or school
- 19% for other purposes
Three in ten say they are more excited than concerned about the impact of generative AI.
Key concerns about generative AI include:
- Misinformation and fake news
- Privacy and data security
- Job loss and economic impact
- Bias and discrimination
Can generative AI be trusted to provide accurate information?
- 43% agree
- 27% disagree
- 30% are not sure
One in four consumers would trust generative AI to provide medical advice, but 40% would not.
- 25% would trust generative AI for medical advice
- 40% would not trust it
- 35% are not sure
Most consumers are still unsure about the reliability of generative AI, especially when it comes to important decisions like health care.
21% of consumers globally say they have a high level of trust in generative AI.
Trust in generative AI is highest in emerging markets, particularly in Asia:
- 58% in India
- 53% in China
- 53% in Saudi Arabia
Trust is lowest in Europe and North America.
"As generative AI becomes more integrated into our daily lives, it’s crucial to understand how consumers perceive and interact with this technology."
- Ben Page, CEO, Ipsos