Publicis Sapient

Publicis Sapient is a global management consulting firm that also produces market research and digital transformation studies for the banking industry.

In banking reports, Publicis Sapient often evaluates how customers perceive their primary financial institution (PFI), digital channels, trust, product offerings and service quality.

FAQ

• What does Publicis Sapient do?
  Publicis Sapient helps banks and credit unions improve performance through consulting, benchmarking studies, technology advisory and market research focused on digital transformation and customer experience.
• What is XBank?
  XBank is Publicis Sapient's rapid, fixed-fee, prototype-style consulting offering that combines market research, design thinking, agile methods and a multidisciplinary team to create a strategy roadmap for financial institutions.
• Who can buy XBank?
  Any bank, credit union, payments company, insurer or fintech organization can engage Publicis Sapient for XBank. It is usually purchased by incumbent financial institutions looking for transformation guidance.
• How long does XBank take?
  XBank projects are often marketed as lasting around 6-10 weeks for a short diagnostic, though timelines vary by scope and budget. Deliverables may include presentations, workshops and recommendations rather than implementation.

For more information, visit Publicis Sapient.