Omnichannel Order Management System Transformation

Order management systems (OMS) have evolved.

Initially, e-commerce growth pushed retailers to invest in dedicated OMS, moving away from managing orders in traditional enterprise resource planning (ERP) systems. With a rise in the number of order capture channels and innovative fulfillment methods, retailers are adapting by using configurable, rules-based, best-of-breed order management systems. These changes are leading to the emergence and growth of unified commerce platforms that are built on a loosely coupled microservices architecture, which provides the extensibility and agility that retailers today need to survive.

Evolution of Omnichannel Commerce

Non-Dedicated OMS (part of ERP) Stage

Dedicated Monolith OMS Stage

Unified Commerce Platform Stage

Retailers are battling an erosion of loyal customer base as they are unable to keep up with the expectations while maintaining profitability. The problem is magnified due to competition from retail giants who are continuously innovating and improving of buying and order fulfillment experiences. Retailers also must deal with legacy technology infrastructure requiring continuous support and upgrades, putting a burden on OPEX and limiting the ability to roll out new programs and features quickly. To address these challenges, retailers must holistically review and plug the capability gaps in their order fulfillment solutions and associated architecture.

Our approach to omnichannel fullfillment transformation

Approaches to OMS Transformation

Foundational Transformation

Incremental Transformation

Disruptive Transformation

Our client partnerships achieve accelerated growth

Our approach identifies unique client needs to deliver powerful solutions with measurable results:

One large Canadian American retail business group transformed its customer experience and reduced cost of ownership by moving from an on-premise to a cloud-based version of a leading off-the-shelf OMS for agility, extensibility, and speed to market.
One leading American specialty retailer of children’s apparel and accessories improved order conversion rates by implementing a custom EDD service loosely coupled with an off-the-shelf OMS for committing delivery dates in the customer’s pre-purchase journey.
One leading American home improvement retailer built a custom OMS on microservices architecture due to its unique business needs and shortcomings in its existing off-the-shelf system to scale up to meet future expansion plans.
One leading American sportswear company chose a leading off-the-shelf OMS to consolidate inventory availability and order orchestration processes across B2B and B2C channels, reducing over commits and OOS scenarios.
One Canadian multinational athletic apparel retailer improved order sourcing and inventory visibility in the customers’ pre-purchase journey through implementation of best of breed Inventory Promise and Availability microservices on existing off-the-shelf OMS.
One of the largest general merchandise retailers in the U.S. saw tremendous multi-channel commerce growth and expansion in loyal customer base when it migrated from its off-the-shelf system to a custom system built on a loosely coupled microservices architecture, leading to scale and flexibility.