Small and medium enterprises (SMEs) are the backbone of economies across Asia-Pacific (APAC) and Europe, the Middle East, and Africa (EMEA). Yet, despite their critical role in job creation and economic growth, SMEs remain underserved by traditional lending models. Barriers such as lengthy onboarding, manual credit assessments, and fragmented customer experiences have historically limited their access to timely, affordable credit. In a rapidly digitizing world, the need for transformation is urgent—and Publicis Sapient is leading the way with regionally tailored, technology-driven solutions.
SMEs in APAC and EMEA face a complex landscape:
Publicis Sapient’s Loan Accelerator, built on Microsoft Cloud for Financial Services, is designed to address these challenges head-on. By integrating seamlessly with existing systems and leveraging the power of cloud, AI, and data analytics, Loan Accelerator transforms lending from a manual, fragmented process into a seamless, digital experience.
AI-powered analytics enable banks to assess SME creditworthiness using a broader set of data points, including transaction histories, supply chain data, and alternative credit models. This not only accelerates decision-making but also expands access to credit for underserved businesses.
Digital platforms automate the end-to-end lending journey—from application to disbursement—minimizing manual intervention and reducing the risk of human error. This straight-through processing is especially impactful in markets where regulatory requirements are complex and customer expectations for speed are high.
Open banking and API-driven integration allow banks to partner with fintechs, data providers, and other ecosystem players. This fosters faster, more inclusive lending by enabling real-time data sharing, alternative credit scoring, and value-added services such as financial wellness tools and business insights.
Banks leveraging Publicis Sapient’s solutions have seen measurable results:
A leading Thai bank partnered with Publicis Sapient to overhaul its business model and technology stack, connecting all account types and enabling customers—including SMEs—to manage their finances in one place. In just 12 weeks, the bank launched a new customer-first platform, built on a modern core banking system, and established a roadmap for future innovation. This rapid transformation allowed the bank to adapt to changing market conditions and deliver new products at speed, setting a new standard for SME engagement in the region.
With deep expertise across APAC and EMEA, Publicis Sapient combines global best practices with local insight. Our partnerships with leading technology providers, cloud platforms, and fintech innovators ensure that our clients are always at the cutting edge of digital lending transformation. Whether you’re looking to accelerate loan processing, improve onboarding, or deliver hyper-personalized experiences, we have the tools, talent, and track record to help you succeed.
SMEs are the engines of growth in APAC and EMEA. By embracing digital transformation, banks and lenders can unlock new opportunities, drive financial inclusion, and build lasting relationships with the businesses that power their economies. Connect with Publicis Sapient’s regional experts to start your SME lending transformation journey today—and unlock the future of growth for your institution and your clients.