PUBLISHED DATE: 2025-08-14 01:47:08

2023 RESEARCH

According to our 2023 research, 51% of consumers globally participate in loyalty programs. On average, consumers belong to six loyalty programs, but actively participate in only three of them.

CONNECT THE EXPERIENCE

DOUBLE DOWN ON BENEFITS THAT MATTER

PUT LOYALTY AT THE CORE

LET’S CONNECT

Loyalty must be earned—and it can be—with the right experiences and offers. Most importantly, the investments you make in your loyalty program will be worth the data and business growth you get in return.

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About Publicis Sapient

Publicis Sapient is a digital transformation partner helping established organizations get to their future, digitally-enabled state, both in the way they work and the way they serve their customers. We help unlock value through a startup mindset and modern methods, fusing strategy, consulting, and customer experience with agile engineering and problem-solving creativity. As digital pioneers with 20,000 people and 53 offices around the globe, our experience spanning technology, data sciences, consulting, and customer obsession—combined with our culture of curiosity and relentlessness—enables us to accelerate our clients’ businesses through designing the products and services their customers truly value. Publicis Sapient is the digital business transformation hub of Publicis Groupe. For more information, visit publicissapient.com.

Loyalty must be earned—and it can be—with the right experiences and offers. Most importantly, the investments you make in your loyalty program will be worth the data and business growth you get in return.