Composable Commerce in EMEA & APAC: Regional Success Stories and Localization Strategies

In today’s fast-evolving retail and consumer products landscape, agility, personalization, and scalability are not just competitive advantages—they are essential for survival and growth. Nowhere is this more evident than in the EMEA (Europe, Middle East, and Africa) and APAC (Asia-Pacific) regions, where diverse consumer expectations, regulatory environments, and omnichannel demands create unique challenges and opportunities. Publicis Sapient, in partnership with Google Cloud, is at the forefront of enabling composable commerce solutions that empower retailers and consumer brands to thrive in these dynamic markets.

Composable commerce is a modern approach that leverages microservices, APIs, and cloud-native technologies to build flexible, modular commerce architectures. This enables businesses to rapidly adapt to changing market trends, localize experiences, and scale operations efficiently. By building on Google Cloud Platform (GCP), organizations benefit from:

• Independent scalability of commerce components
• Faster speed to market for new features and channels
• Reduced maintenance costs and technical debt
• Enhanced personalization and customer engagement
• Robust security and compliance frameworks

Publicis Sapient’s composable commerce solutions on GCP are designed to address the specific needs of retailers and consumer products companies in EMEA and APAC, where digital maturity, consumer behaviors, and regulatory requirements can vary widely from country to country.

Retailers in EMEA face a patchwork of languages, currencies, and regulatory standards. The ability to localize experiences—whether through language, payment methods, or compliance with GDPR and other data privacy laws—is critical. Composable commerce on Google Cloud enables:

• Localized storefronts and payment integrations for each market
• Compliance with regional data protection and privacy regulations
• Rapid adaptation to shifting consumer trends and seasonal demands

APAC is home to some of the world’s fastest-growing digital economies, with consumers expecting seamless experiences across online and offline channels. Retailers must be able to:

• Scale quickly to meet surges in demand
• Integrate digital and physical touchpoints for true omnichannel engagement
• Leverage AI and data analytics for hyper-personalization

Google Cloud’s infrastructure, combined with Publicis Sapient’s SPEED (Strategy, Product, Experience, Engineering, and Data & AI) capabilities, provides the foundation for retailers to deliver on these expectations.

A leading grocery chain in EMEA partnered with Publicis Sapient and Google Cloud to launch a Retail Media Network (RMN) Accelerator. This solution enabled the retailer to monetize its first-party data by creating an advertising platform across its digital and physical properties. The result: over $100 million in new revenue opportunities, improved customer engagement, and a scalable blueprint for future growth. The RMN Accelerator’s composable architecture allowed the retailer to:

• Rapidly onboard new advertisers and partners
• Provide omnichannel measurement and AI-powered audience insights
• Ensure compliance with regional data privacy standards

A major retailer in APAC needed to shift from maintaining legacy commerce platforms to focusing on strategic digital development. By migrating to Google Cloud and adopting a composable commerce architecture, the retailer achieved:

• Greater speed, power, and scalability
• The ability to launch new digital experiences tailored to local markets
• Reduced operational costs and increased agility in responding to market changes

A quick-service restaurant (QSR) brand in Asia collaborated with Publicis Sapient to harness Google Cloud’s machine learning capabilities. Together, they developed a solution using custom ML algorithms to predict customer behavior and preferences, enabling:

• Advanced cluster segmentation for targeted marketing
• Personalized offers and experiences across digital channels
• Increased sales and customer loyalty through data-driven insights

Composable commerce on Google Cloud is not just about technology—it’s about transforming the entire retail value chain. Publicis Sapient helps clients in EMEA and APAC:

• Unify online and offline data for a 360-degree customer view
• Leverage AI and analytics to drive real-time personalization and smarter decision-making
• Integrate with Retail Media Networks to unlock new revenue streams
• Ensure security and compliance across all markets

For business and technology leaders in EMEA and APAC, the path to composable commerce success includes:

1. Define business objectives: Prioritize agility, speed to market, and personalization as core outcomes.
2. Develop a robust data and infrastructure strategy: Invest in unified, high-quality data and cloud-native infrastructure.
3. Adopt a federated organizational model: Balance centralized governance with local autonomy for innovation.
4. Select and integrate best-of-breed components: Choose modular solutions for key commerce functions that can be swapped or upgraded as needs evolve.
5. Test, learn, and iterate: Foster a culture of experimentation and continuous improvement.

Composable commerce on Google Cloud is not just a technology trend—it’s a competitive necessity for modern enterprises in EMEA and APAC. By embracing a modular, cloud-native approach, organizations can:

• Launch new brands and business models with unprecedented speed
• Deliver personalized, data-driven experiences that build loyalty
• Integrate acquisitions and new technologies seamlessly
• Future-proof their digital commerce investments

With Publicis Sapient’s composable commerce accelerator for GCP, enterprises can unlock agility, innovation, and resilience—positioning themselves to thrive in a rapidly evolving digital landscape.

Ready to accelerate your composable commerce journey in EMEA or APAC? Connect with Publicis Sapient to discover how we can help you build, scale, and differentiate in your market.

Relevant Links

• Accelerating Composable Commerce with Publicis Sapient and Google Cloud
• Composable Commerce for Consumer Products: Accelerating Brand Launches and Personalization at Scale
• Comercio Composable en Google Cloud: Impulsando la Agilidad y la Personalización en América Latina (LATAM)
• Comercio Composable en América Latina: Agilidad y Personalización para la Nueva Generación de Marcas de Consumo (LATAM)
• Commerce composable sur Google Cloud : Accélérer l’innovation et la personnalisation pour les entreprises européennes (Europe)
• Commerce Composable sur Google Cloud : Accélérer l’Agilité et l’Innovation pour les Entreprises Européennes (Europe)
• Comercio Composable en Google Cloud: Impulsando la Agilidad y la Personalización en América Latina (LATAM)
• Accelerating Composable Commerce with Publicis Sapient and Google Cloud