In today’s digital-first world, regulated industries such as financial services and healthcare face a unique set of challenges—and opportunities—when it comes to digital transformation. The stakes are high: organizations must not only deliver seamless, personalized experiences but also ensure the highest standards of compliance, security, and ethical responsibility. At Publicis Sapient, we are at the forefront of AI-driven experience transformation, helping clients in these sectors unlock new value, manage risk, and build lasting trust through a human-centered, technology-powered approach.
Financial services and healthcare organizations operate in environments defined by complex regulations, sensitive data, and heightened consumer expectations. The integration of artificial intelligence (AI) is no longer optional—it’s essential for:
Yet, the path to AI adoption in these sectors is nuanced. It requires not just technical expertise, but a deep understanding of regulatory frameworks, ethical considerations, and the human impact of technology.
Publicis Sapient partners with leading banks, insurers, and wealth management firms to harness AI for both operational efficiency and customer-centric innovation. Our work includes:
We have implemented advanced AI systems that analyze transaction patterns in real time, identifying suspicious activity with greater accuracy and speed than traditional methods. This not only reduces financial losses but also enhances customer trust by providing proactive protection against fraud.
AI-driven tools streamline processes such as mortgage approvals and risk assessments, enabling faster, more transparent decisions while ensuring adherence to regulatory requirements. By automating repetitive, rule-based tasks, employees are freed to focus on complex, judgment-based activities, improving both efficiency and job satisfaction.
For a leading wealth management firm, we developed a contextual search platform that ingests real-time financial data and applies AI-driven recommendations. This enables advisors to deliver more accurate, personalized guidance, reducing search response times by 80% and supporting over 20,000 advisors with actionable insights.
We help financial institutions leverage RPA and AI to automate compliance checks, reporting, and customer onboarding, reducing manual effort and minimizing the risk of human error.
In healthcare, the promise of AI is transformative—but must be realized with utmost care for patient safety, data privacy, and ethical standards. Publicis Sapient’s approach centers on augmenting, not replacing, the human element in care delivery:
We have worked with hospitals to deploy AI-driven diagnostic tools that assist radiologists in identifying anomalies, reducing unnecessary procedures, and accelerating time to diagnosis. These solutions improve clinical accuracy and free up practitioners to focus on complex cases, ultimately leading to better patient outcomes.
Our AI-powered systems monitor patient data continuously, flagging at-risk individuals and enabling proactive interventions. This not only improves care quality but also optimizes resource allocation and reduces hospital stays.
By automating administrative tasks and streamlining workflows, AI allows healthcare professionals to spend more time with patients and less on paperwork. Our proprietary tools, such as secure, context-aware generative AI assistants, support practitioners in decision-making and knowledge sharing, fostering a culture of continuous learning and collaboration.
In regulated industries, the responsible use of AI is paramount. Publicis Sapient is committed to ethical AI development, helping organizations establish robust governance frameworks that address:
Our approach ensures that AI solutions are not only effective but also trustworthy, fair, and aligned with both organizational values and societal expectations.
What sets Publicis Sapient apart is our holistic, human-centered approach. We recognize that in financial services and healthcare, technology must serve people—customers, patients, practitioners, and employees. Our SPEED model—Strategy, Product, Experience, Engineering, and Data & AI—ensures that every initiative is grounded in strategic vision, rapid product development, robust engineering, and advanced data capabilities.
We bring deep industry knowledge, a culture of curiosity, and a proven track record of delivering measurable impact. Our proprietary tools and platforms, such as secure AI assistants and cloud-agnostic AI/ML solutions, are designed to accelerate transformation while safeguarding compliance and security.
Across financial services and healthcare, our AI-driven transformations deliver tangible results:
As the regulatory landscape evolves and technology advances, the future of experience transformation in financial services and healthcare will be defined by the ability to balance innovation with trust. Publicis Sapient is uniquely positioned to guide organizations on this journey, blending design, technology, and strategy to build the next generation of digital products and services.
Ready to explore how AI-driven experience transformation can elevate your organization? Connect with Publicis Sapient’s experts to start your journey.