Exploring the Impact of Generative AI on Experience Design and Build: How Publicis Sapient is Shaping the Future

The rapid evolution of generative AI (GenAI) is fundamentally transforming how organizations approach experience design and build. As businesses seek to deliver more personalized, efficient, and innovative experiences for both customers and employees, the integration of GenAI is becoming a critical differentiator. Publicis Sapient, recently recognized as a market leader in Generative Enterprise Services by HFS Research, is at the forefront of this transformation—leveraging its deep expertise, proprietary platforms, and end-to-end capabilities to help clients realize the full potential of GenAI.

Generative AI: A Catalyst for Experience Innovation

Generative AI is redefining what’s possible in experience design and build. By harnessing advanced AI models, organizations can automate content creation, personalize interactions at scale, and accelerate the development of digital products and services. Publicis Sapient’s approach to GenAI is rooted in its SPEED capabilities—Strategy, Product, Experience, Engineering, and Data & AI—enabling clients to move from ideation to execution with unprecedented speed and impact.

HFS Research highlights Publicis Sapient’s leadership in GenAI, noting its ability to deliver enterprise-scale solutions that unlock value, drive innovation, and enhance efficiencies. This recognition is underpinned by significant investments in AI platforms, infrastructure, and talent, as well as a proven track record of accelerating GenAI adoption through verticalized solutions and a platform-driven approach.

Real-World Impact: Transforming Customer and Employee Experiences

Publicis Sapient’s GenAI-driven innovation is already delivering tangible results across industries:

Financial Services: For a multinational investment bank, Publicis Sapient implemented Microsoft 365 Copilot and document imaging solutions, streamlining email and unstructured data handling. This not only improved process efficiencies but also delivered cost savings in the tens of millions of dollars.
Consumer Goods: In the consumer sector, Publicis Sapient developed a meal reveal app for a global multi-brand CPG company. Powered by generative AI, the app generated subscription revenue from 40,000 users through a low-cost, highly effective digital marketing solution.
Pharmaceuticals: For a leading global pharmaceutical company, Publicis Sapient deployed a scalable GenAI solution for personalized marketing content generation. The platform enabled rapid content localization and repurposing, reducing project content creation costs by 35-45% and dramatically accelerating time to market.

These examples illustrate how GenAI is not just a technology upgrade—it’s a strategic enabler for business transformation, empowering organizations to deliver more relevant, timely, and engaging experiences.

Accelerating Time-to-Market with Proprietary AI Platforms

A key differentiator for Publicis Sapient is its investment in proprietary AI platforms that streamline and scale GenAI adoption:

Sapient Slingshot: This AI-powered platform accelerates the software development lifecycle, enabling teams to build, test, and deploy digital solutions faster and with greater precision. By automating repetitive tasks and providing intelligent recommendations, Sapient Slingshot reduces development time and enhances quality.
Bodhi: As an enterprise AI ecosystem, Bodhi offers organizations access to pre-vetted large language models (LLMs), tools, and frameworks. This enables clients to rapidly prototype, test, and scale GenAI implementations across any major cloud platform, ensuring flexibility and future-readiness.

These platforms are designed to integrate seamlessly with clients’ existing technology stacks, providing the foundation for scalable, secure, and ethical GenAI deployments.

Integrated SPEED Model: End-to-End Execution and Value Realization

Publicis Sapient’s integrated SPEED model is central to its ability to deliver end-to-end GenAI solutions. By bringing together cross-functional teams—spanning strategy, design, engineering, and data—Publicis Sapient ensures that GenAI initiatives are aligned with business objectives, governed by best practices, and focused on measurable outcomes.

This holistic approach accelerates time-to-market and value realization, helping clients move beyond the prototype phase to full-scale production. It also ensures that GenAI is embedded within the broader digital business transformation journey, supporting continuous innovation and long-term growth.

Shaping the Future of Experience Design and Build

As organizations navigate the complexities of digital transformation, the ability to harness GenAI for experience design and build is becoming a key source of competitive advantage. Publicis Sapient’s leadership in this space is defined by its:

Deep industry expertise and client-centric approach
Proven ability to deliver measurable business outcomes
Investment in proprietary AI platforms and tools
Integrated SPEED model for end-to-end execution
Commitment to ethical, scalable, and future-ready AI solutions

By partnering with Publicis Sapient, organizations can unlock new opportunities, accelerate innovation, and deliver experiences that truly resonate with customers and employees alike. As GenAI continues to evolve, Publicis Sapient remains dedicated to shaping the future of experience design and build—empowering clients to realize value at pace and scale.