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Proposed collaboration combines regional technology capabilities and global enterprise AI expertise to accelerate AI adoption, technology modernisation and measurable business outcomes across Oman, the Middle East and Africa.

October 22, 2026

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Head of International Communications

Loren Thomas

Head of International Communications

MUSCAT, October 22, 2026

Otech, the technology arm of Omantel, has signed a Memorandum of Understanding with Publicis Sapient, a global technology company that provides enterprise AI platforms and services, to explore strategic collaboration aimed at accelerating enterprise AI adoption and technology transformation across Oman, the Middle East and Africa.

The proposed collaboration would combine Otech’s regional technology capabilities with Publicis Sapient’s enterprise AI platforms and global industry expertise to help organisations modernise their technology, improve operational efficiency and transform customer experiences.

Otech brings capabilities spanning cloud computing, infrastructure, cybersecurity, enterprise platforms, smart city solutions and managed services. Publicis Sapient contributes its enterprise AI platforms, sector expertise and experience in delivering complex technology transformation programmes.

Together, the companies intend to explore opportunities to help enterprises modernise legacy systems, adopt and scale AI solutions, and move from initial experimentation to practical implementation that delivers measurable business outcomes.

The proposed collaboration would connect local market knowledge with global expertise to help organisations improve how they operate and serve their customers.

Potential areas of cooperation include solution design, innovation workshops, joint market initiatives and client engagement, alongside the identification and pursuit of strategic opportunities in priority sectors.

Eng. Maqbool bin Salim Al Wahaibi, Chief Executive Officer of Otech, said: “At Otech, we seek to build partnerships that connect our technology capabilities and understanding of enterprise needs with specialist global expertise, helping our clients put emerging technologies to practical use. Through the proposed collaboration with Publicis Sapient, we aim to explore solutions that enable organisations to modernise their systems and apply AI to improve performance and service delivery, supporting the growth of the digital economy and the objectives of Oman Vision 2040.”

Bassel Kakish, Chief Executive Officer, Publicis Groupe Middle East & Turkey, said, “Enterprise AI works best when it is built around how businesses in the region actually operate. Otech has deep roots in Oman’s market and runs infrastructure that many of the country’s leading organisations depend on, and Publicis Sapient brings platforms and experience from complex transformation work around the world. Our own work in Oman has shown us how strong the appetite is for this kind of partnership. We look forward to supporting both companies as they explore what it can mean for clients across the region, and to our talents working alongside theirs.”

Guy Elliott, EVP, Global Industry Lead Telecoms, Media, Technology at Publicis Sapient, said: “The opportunity for AI is no longer just about what the technology can do, but how organisations put it to work to deliver real business value. By combining Otech’s strong regional technology capabilities and market expertise with Publicis Sapient’s enterprise AI platforms and global industry experience, we aim to help organisations modernise their technology foundations, accelerate AI adoption and transform how they operate and serve their customers. This collaboration reflects our shared ambition to support Oman Vision 2040 and drive meaningful, sustainable growth across the region.”

The MoU reflects both companies’ ambition to contribute to Oman’s digital economy, strengthen technology innovation and help businesses adopt emerging technologies to support sustainable growth.

Otech provides technology solutions and services across cloud computing, data centres, cybersecurity, artificial intelligence and systems integration, enabling organisations to operate securely, reliably and at scale.

Otech, the ICT arm of Omantel, is positioned to become Oman’s National Digital Champion and a key enabler of the Sultanate’s digital economy. Formed through the consolidation of Omantel’s ICT subsidiaries and capabilities, Otech delivers end‑to‑end ICT solutions across data centres, cloud, cybersecurity, IoT, enterprise applications, system integration, and emerging technologies including AI and GenAI. Leveraging Omantel Group’s extensive network infrastructure, global partnerships, and AI‑powered data centres, Otech serves leading organizations across government, energy, finance, logistics, education, and healthcare. More information is available at www.otech.om.

Publicis Sapient, the global technology hub of Publicis Groupe, provides enterprise AI platforms and services. With over 30 years of digital business transformation experience, we enable enterprise clients to transform how they operate and serve their customers, unlocking new value and enabling them to thrive in an AI-driven world. Our platforms Sapient Slingshot, Sapient Bodhi and Sapient Sustain use AI built off this deep enterprise context to help organizations modernize their legacy tech systems, build agentic solutions, and automate their IT operations. The combination of our AI platforms and the expertise of our people enables us to deliver faster and more effective outcomes through solutions that are specific to the unique needs of our clients’ businesses, their industries and their customers. For more information, visit publicissapient.com.

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