India’s ascent as the global capital for Global Capability Centers (GCCs) is well documented, but the story is no longer confined to the traditional metros. Today, a new generation of tech hubs—Coimbatore, Madurai, Pune, and Hyderabad—are powering the next wave of digital business transformation. These cities are not just expanding India’s talent footprint; they are redefining what’s possible for global enterprises seeking innovation, agility, and scale.
With over 1,700 GCCs contributing more than 1% of India’s GDP and projections to double by 2030, the country’s technology ecosystem is evolving rapidly. Publicis Sapient has recognized this shift, making India its largest talent market and investing deeply in both established and emerging cities. By moving beyond the traditional hubs, Publicis Sapient’s distributed delivery model ensures access to diverse, high-caliber talent pools—enabling clients to tap into world-class engineering, data, and digital expertise wherever it resides.
At the heart of Publicis Sapient’s approach is the SPEED model—Strategy, Product, Experience, Engineering, and Data & AI. This integrated framework ensures that every GCC, regardless of location, is equipped to deliver end-to-end digital business transformation. Through the Establish–Scale–Acquire model, Publicis Sapient supports clients at every stage:
Publicis Sapient’s leadership in digital engineering is a key differentiator. With global heads of engineering who bring experience from technology giants, the company has embedded agile engineering models and modern product development practices across its India operations. Teams in Coimbatore, Madurai, Pune, and Hyderabad are pivotal in:
Strategic partnerships with leading technology providers, including Amazon Web Services and Google Cloud, further empower these centers to deliver cutting-edge solutions in generative AI, machine learning, and cloud engineering.
A defining feature of Publicis Sapient’s presence in these emerging hubs is its commitment to talent development and a culture of curiosity. By embracing remote and flexible work models, the company attracts a diverse workforce and fosters high-performing, cross-functional teams. Continuous learning, upskilling, and a focus on inclusion ensure that talent in these cities is future-ready and equipped to solve complex global challenges.
Publicis Sapient’s distributed GCC model has delivered tangible results for clients worldwide:
These outcomes are made possible by the engineering and digital expertise cultivated in India’s emerging tech cities.
As global enterprises recalibrate for speed, scale, and resilience, Publicis Sapient ensures that GCCs in Coimbatore, Madurai, Pune, and Hyderabad are built for the future. The company’s agile, data-driven approach, combined with a strong focus on compliance and security, enables clients to confidently scale operations and unlock new sources of value.
The rise of GCCs in India’s emerging tech hubs is more than a trend—it’s a strategic imperative for organizations seeking to lead in the digital age. By investing in these cities, Publicis Sapient is not only unlocking new pools of talent and innovation but also enabling clients to access the full spectrum of digital business transformation capabilities.
As the GCC landscape continues to evolve, Coimbatore, Madurai, Pune, and Hyderabad will play an increasingly central role in shaping the future of global business. With Publicis Sapient as a partner, enterprises can harness the power of India’s distributed talent and innovation ecosystem—turning their GCCs into true engines of growth, agility, and competitive advantage.
Ready to explore how India’s emerging tech hubs can power your digital transformation? Connect with Publicis Sapient’s experts to start your journey.