PUBLISHED DATE: 2025-05-14 01:43:09
Revolutionize Your Content Supply Chain with AI and Gen AI Capabilities
By Dana Decker • August 27, 2024
As brands strive for personalization and global outreach, there is increasing pressure on content and marketing operations. In our experience working with clients, we have discovered the following:
- The number of supported channels, devices and formats is rapidly increasing, making it more challenging to share and reuse content effectively.
- Content workflows are often complex, disjointed and linear, which makes it difficult to manage limited resources in a predictable manner.
- Customers now expect more personalized and localized experiences, which requires creating and managing a greater number of content variations.
- There is a growing pressure to optimize spending and demonstrate the impact of content in order to meet business goals.
- Many brands experience disconnected and fragmented content processes, which can result in inefficiencies within the overall content supply chain.
Key Inefficiencies Impacting the Content Deployment Lifecycle
In order to deliver effective content, marketing operations need to be more efficient across the entire content lifecycle. Achieving this efficiency will require process optimization, technology modernization, automation, and integration across key capabilities.
Transforming the Content Supply Chain with AI
To deliver an intelligent content supply chain, it is essential to connect data, content, and activation. This should be supported by an agile operating model that spans the entire content lifecycle, from planning to activation.
Supercharging your activation to realize benefits
By injecting AI/Gen AI capabilities at appropriate points you can supercharge your activation resulting in the ability to deliver significant benefits across the content supply chain.
How we’ve made an impact
It’s not just about efficiency. It’s about enabling your marketers to focus on the outcomes rather than the process. Connect with our team to learn how we are working with our clients who are realizing value and results
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Dana Decker
Director, Business Development, Adobe Practice - North America