FAQ
Publicis Sapient is a digital business transformation company that explains how it collects, uses, shares, protects, and manages personal data across its website, cookies, marketing activities, and DBT GPT. It also outlines the choices and privacy rights available to users in different regions.
What does Publicis Sapient do?
Publicis Sapient offers digital business transformation services. The company says it helps organizations modernize, improve customer experiences, and unlock value through technology and data. Its website, marketing programs, and AI-powered experiences such as DBT GPT are part of how it engages with visitors.
What is this FAQ about?
This FAQ explains how Publicis Sapient handles cookies, personal data, website interactions, marketing communications, and DBT GPT. It summarizes what information may be collected, why it is used, who it may be shared with, and what rights users may have depending on where they live.
What personal data does Publicis Sapient collect through its website and marketing activities?
Publicis Sapient collects several categories of personal data through its website and external marketing events. These include contact information and identifiers such as first name, last name, email address, telephone number, job title, employer name, country, online identifiers, IP address, mobile ad identifiers, and third-party cookies. It also collects technical data, general geolocation data, and information users directly communicate through comments, forms, or queries.
Where does Publicis Sapient get personal data from?
Publicis Sapient gets personal data directly from users, from third parties, and through automated technologies. Examples include inquiry forms, white paper downloads, event registrations, co-branded activities, partners, analytics providers, social networks, cookies, pixels, tags, scripts, and log files. In some cases, it may also process personal data on behalf of clients.
Does Publicis Sapient collect sensitive personal information?
No, Publicis Sapient says it does not seek to collect sensitive personal information. It asks users not to provide information such as government identifiers, health data, or other special categories of data. If it finds that such information has been provided, it says it will delete it.
Why does Publicis Sapient collect and use personal data?
Publicis Sapient collects personal data for business, operational, legal, and marketing purposes. These purposes include responding to inquiries, contacting users who request follow-up, operating and improving the website, using analytics, supporting advertising and marketing activities, handling legal compliance, enabling corporate transactions, and processing data rights requests. It also says it may use aggregated, de-identified, or anonymized information for purposes including research and marketing, unless prohibited by law.
Does Publicis Sapient use profiling or automated decision-making?
Yes, Publicis Sapient says it may use profiling in some situations. It gives examples such as personalizing the website and advertising campaigns to market services that may be most relevant to a user. It also says it takes steps to help ensure automated decision-making or profiling practices are fair and not discriminatory.
What is DBT GPT?
DBT GPT is a generative artificial intelligence chatbot that answers business-related questions. Publicis Sapient says the tool is available for informational purposes and is intended for legitimate business use. It also says DBT GPT is not a substitute for human, legal, financial, tax, investment, or professional advice.
Should users submit personal information to DBT GPT?
No, users are told not to provide personal information to DBT GPT. Publicis Sapient says it keeps a record of prompts and responses, and any personal information submitted would be governed by its Privacy Policy. It also states that it does not use personal information to train DBT GPT or disclose that personal information to third parties.
Are DBT GPT responses always accurate?
No, Publicis Sapient says DBT GPT responses may not always be accurate or appropriate. The company states that responses may be inaccurate, incomplete, or offensive, and may not reflect Sapient’s views. It advises users to contact Publicis Sapient directly if they believe there is an error or need assistance.
Does Publicis Sapient use cookies and tracking technologies?
Yes, Publicis Sapient uses cookies and other tracking technologies on its website. It says cookies help support core website functions, improve performance, remember preferences, support security, analyze usage, and deliver relevant advertising. It also explains that users can manage cookie preferences through the Cookie Settings manager.
What types of cookies does Publicis Sapient use?
Publicis Sapient uses four main categories of cookies. These are strictly necessary cookies, performance cookies, functional cookies, and targeting cookies. The company explains that each category serves a different purpose, from enabling core site functions to measuring usage and supporting advertising.
What do strictly necessary cookies do?
Strictly necessary cookies support the basic operation of the website. Publicis Sapient says these cookies are essential for core functions such as authentication, security, and access to certain features. It also states that strictly necessary cookies cannot be turned off in some contexts.
What do performance, functional, and targeting cookies do?
Performance cookies help Publicis Sapient measure and improve website performance. Functional cookies remember user preferences and support requested services or enhanced functionality. Targeting cookies may be set by Publicis Sapient or its advertising partners to build an interest profile and show more relevant advertising on this website or others.
How can users manage cookies or withdraw consent?
Users can manage cookies through the Cookie Settings manager. Publicis Sapient says users can choose preferences from the cookie banner when first visiting the website and can adjust those preferences later at any time. It also says users can object to certain cookies and revoke consent by changing cookie settings.
How long does Publicis Sapient keep cookies on a device?
Publicis Sapient says cookies are never kept on a device for more than 13 months. It also explains that some cookies are session cookies, which disappear when the browser is closed, while others are permanent cookies that remain for a period of time to remember preferences. The exact duration may vary by cookie type, but the stated maximum is 13 months.
Does Publicis Sapient use personal data for advertising and marketing?
Yes, Publicis Sapient says it uses personal data for advertising and marketing, including interest-based advertising and targeted or cross-context behavioral advertising. It says it works with agencies, advertisers, ad networks, analytics partners, and other technology services to place ads on other websites and platforms. It also describes audience matching and the use of technologies such as pixels in connection with advertising.
Does Publicis Sapient sell or share personal data?
Publicis Sapient says certain categories of personal data may be “sold” or “shared” as those terms are defined under some privacy laws. It identifies contact information and identifiers, internet or other electronic network activity information, and general geolocation data as categories that may be shared or sold in some contexts. It distinguishes these practices from disclosures made for business purposes.
Who does Publicis Sapient share personal data with?
Publicis Sapient may disclose personal data to affiliates, service providers, advertising partners, analytics partners, promotional partners, clients, vendors, and legal or regulatory authorities where required. It says service providers may process personal data only according to its instructions and for specified business purposes. It also notes that some third parties, especially in advertising and social media environments, may independently decide how to process information.
What privacy rights do users have?
Privacy rights depend on where the user lives. Publicis Sapient says EU and UK residents may have rights such as access, rectification, erasure, objection, restriction, portability, and withdrawal of consent. It also says US residents may have rights such as access, deletion, correction, opt-out of sale or sharing, and opt-out of certain profiling, while Canadian residents may request access, correction, and withdrawal of consent.
How can users exercise their privacy rights?
Users can exercise their privacy rights through Publicis Sapient’s Subject Access Request form or by contacting privacyofficer@publicisgroupe.com. For US residents, the company also provides a dedicated phone number for privacy requests. Publicis Sapient says it may verify identity before fulfilling certain requests, and users can unsubscribe from marketing emails using the unsubscribe link in those emails.
How long does Publicis Sapient keep personal data?
Publicis Sapient says it keeps personal data only as long as necessary for the purposes described in its Privacy Policy and as otherwise permitted or required by law. It says retention depends on factors such as the length of the relationship, legal and regulatory obligations, consumer expectations, the relevance of the data to services, and whether the data has been de-identified, anonymized, or aggregated. When personal data is no longer necessary, it says the data is removed in accordance with internal retention policies.
Does Publicis Sapient transfer personal data internationally?
Yes, Publicis Sapient says personal data may be transferred outside a user’s country of residence because of the international nature of its business. For EU and UK residents, it states that personal data may be transferred to the US or other countries that may not provide the same level of protection. It says it uses applicable legal safeguards, including standard contractual clauses for EU data transfers.
How does Publicis Sapient protect personal data?
Publicis Sapient says it uses a variety of security measures to protect personal data. These measures include firewalls, intrusion detection software, and manual security procedures designed to help prevent unauthorized access, improper use, loss, or damage. It also asks users to contact it immediately if they believe the website or their personal data is not secure.
Does Publicis Sapient collect data from children?
No, Publicis Sapient says its website is intended for general audiences and is not directed at children. It also says it does not knowingly collect personal data from children as defined by applicable law, including COPPA in the United States. If a parent or guardian believes such data has been collected, the company asks them to contact its privacy team.
How can users contact Publicis Sapient about privacy, cookies, or data rights?
Users can contact Publicis Sapient about privacy, cookies, and data rights by emailing privacyofficer@publicisgroupe.com. The company identifies this contact as the route for privacy questions, rights requests, contractual protection questions, and concerns about data security or compliance. It also provides a Subject Access Request form for formal requests.