Industry Deep Dive: How Partnerships Drive Digital Transformation in Financial Services
Navigating Complexity: The Financial Services Imperative
The financial services sector is at a pivotal moment. Banks, insurers, and wealth managers face mounting pressure to innovate, deliver seamless digital experiences, and maintain rigorous compliance—all while fending off competition from agile fintechs and global technology disruptors. In this environment, digital transformation is not just a strategic advantage; it is a necessity for survival and growth.
Publicis Sapient has been a trusted partner to more than 100 financial services organizations worldwide, helping them reimagine their businesses for over 30 years. Our approach is rooted in a deep understanding of the sector’s unique regulatory and technological demands, and is powered by a robust network of partnerships with leading fintechs, cloud providers, and software vendors. These collaborations enable us to deliver tailored, future-ready solutions that accelerate innovation, ensure compliance, and elevate the customer experience.
The Power of Partnership: A Tailored Ecosystem for Financial Services
No single technology or platform can address the full spectrum of needs in financial services. That’s why Publicis Sapient brings together a curated ecosystem of best-in-class partners, each offering specialized capabilities that, when integrated, create exponential value for our clients.
Core Banking Reinvented: Mambu and Thought Machine
Legacy core banking systems are often a barrier to agility and innovation. Our partnerships with cloud-native core banking platforms like Mambu and Thought Machine empower banks and lenders to rapidly launch new products, scale operations, and reduce costs. Mambu supports thousands of loan and deposit products globally, enabling financial institutions to modernize their core without the burden of legacy infrastructure. Thought Machine’s API-first technology allows banks to break free from outdated platforms, unlocking new possibilities for digital banking and rapid product innovation.
Payments Transformation: Form3
The payments landscape is evolving at breakneck speed, with real-time processing, cloud-native infrastructure, and regulatory compliance at the forefront. Through our partnership with Form3, we help financial institutions and regulated fintechs move their critical payments infrastructure to the cloud, enabling secure, scalable, and compliant Payments-as-a-Service. This empowers banks to deliver a first-class customer experience in a rapidly changing market.
Data Strategy and Intelligence: Snowflake and Databricks
Data is the lifeblood of modern financial services, driving everything from personalized customer engagement to risk management and regulatory reporting. Our collaboration with Snowflake delivers the Data Cloud—a global network where organizations can mobilize data with near-unlimited scale and performance. Databricks complements this with its Data Intelligence Platform, leveraging open lakehouse architecture and AI models for unified data governance and actionable intelligence.
Cloud Acceleration: AWS, Google Cloud, and Microsoft Azure
Cloud adoption is foundational to digital transformation, offering scalability, security, and the agility to innovate at speed. Publicis Sapient’s strategic alliances with Amazon Web Services (AWS), Google Cloud, and Microsoft Azure allow us to deliver end-to-end cloud transformation—from infrastructure modernization to AI-driven business solutions. For example, our work with AWS leverages advanced AI and machine learning to accelerate IT modernization and build personalized customer experiences at scale. With Google Cloud, we enable application modernization, generative AI, and data analytics tailored to the needs of banks, insurers, and wealth managers. Microsoft Azure underpins projects like the world’s first fully digital trade finance bank, demonstrating our ability to deliver secure, compliant, and innovative solutions in record time.
Customer Experience and Personalization: Adobe and Salesforce
In a world where customer expectations are constantly rising, delivering personalized, seamless experiences is critical. Our long-standing partnerships with Adobe and Salesforce enable us to implement industry-leading CRM and digital experience platforms. These solutions help financial institutions harness customer data, orchestrate omnichannel journeys, and drive engagement and loyalty—all while ensuring compliance with evolving data privacy regulations.
Accelerating Innovation, Compliance, and Customer Experience
What sets Publicis Sapient apart is not just our access to cutting-edge technology, but our ability to orchestrate these capabilities into holistic, industry-specific solutions. By integrating fintech innovation, cloud scalability, and advanced data intelligence, we help financial services organizations:
- Accelerate time-to-market for new products and services
- Enhance compliance with robust, auditable, and secure platforms
- Deliver hyper-personalized customer experiences across channels
- Unlock new revenue streams through data monetization and open banking
- Drive operational efficiency by automating processes and modernizing legacy systems
Real-World Impact: Transforming Financial Services at Scale
Our partnership-driven approach has delivered measurable business outcomes for clients across banking, insurance, and wealth management. For example:
- Launching the first fully digital trade finance bank: Leveraging Microsoft Azure and agile methods, we helped bring a new digital bank from concept to live in a matter of months, setting a new standard for speed and compliance in the sector.
- Modernizing payments infrastructure: Through Form3, we enabled banks to move critical payments to the cloud, ensuring real-time processing and regulatory compliance.
- Building contextual search for wealth management: By integrating advanced data platforms, we empowered advisors with real-time insights, improving client engagement and satisfaction.
- Expanding financial offerings for leading banks: Our work with major institutions, such as Siam Commercial Bank, has driven business growth by rewriting the customer engagement rulebook and launching innovative digital services.
Why Publicis Sapient?
- 30+ years of digital transformation experience
- 100+ financial services clients worldwide
- 40+ partnerships with leading tech companies and fintechs
- 50+ offices with deep local presence and global reach
Our commitment to partnership-driven transformation means we’re always at the forefront of what’s next—helping clients not just adapt, but lead in the digital era. By fusing strategy, consulting, experience, and engineering with the best technology platforms, we co-create solutions that deliver measurable business outcomes and set new standards for the industry.
Ready to shape the future of financial services? Connect with our experts to discover how Publicis Sapient and our network of partners can accelerate your digital transformation journey.