In today’s digital economy, organizations have invested heavily in personalization technology and data platforms to better understand and engage their customers. Yet, many have only scratched the surface of what’s possible when it comes to monetizing their first-party data. The next frontier is clear: transforming these investments into new, high-margin revenue streams that drive both business growth and customer value.
Personalization is no longer a differentiator—it’s an expectation. Customers demand relevant, seamless experiences across every channel, and brands have responded by building robust data ecosystems and deploying advanced MarTech stacks. However, the true value of these investments extends beyond improved engagement and loyalty. With the right strategy, first-party data can become a powerful asset, fueling new business models such as retail media networks, data marketplaces, and advanced loyalty programs.
The digital landscape is rapidly evolving. The deprecation of third-party cookies, rising privacy regulations, and shifting consumer expectations have made first-party data more valuable than ever. Brands that can harness this data—collected in a privacy-compliant, consent-driven manner—are uniquely positioned to:
At Publicis Sapient, we help organizations unlock the full value of their personalization and data investments through a comprehensive, end-to-end approach:
We work with clients to identify the most promising data monetization opportunities, whether that’s launching a retail media network, creating new data products, or enhancing loyalty programs. Our cross-functional teams define the business case, prioritize use cases, and develop a roadmap for value realization.
We design and build custom platforms that enable secure, scalable data sharing and activation. This includes integrating AdTech, MarTech, and commerce technologies to support media networks, data marketplaces, and advanced analytics.
We connect clients to relevant data channels and manage the operational aspects of monetization—whether it’s running a retail media network, facilitating data sharing in clean rooms, or managing loyalty ecosystems.
Our agile, test-and-learn methodology ensures that monetization strategies are continuously refined based on real-world results, maximizing both revenue and customer value.
Challenge: Regain control over data and reporting, and develop new revenue streams by selling bespoke audiences.
Solution: Designed and built a full AdTech, MarTech, and commerce stack to enable a retail media network across multiple brands.
Impact: Enabled a retail media network with a ~$1B revenue opportunity, including $350–$400M from on-site media alone.
Challenge: Evolve from low maturity to a complex, multi-channel media network.
Solution: Supported technology selection, platform build, and full-scale operations, integrating media buy and sell sides.
Impact: Achieved $100M in annual retail media revenue and ranked as a top 3 retail media network by industry analysts.
Challenge: Unlock new channel growth and break through existing revenue ceilings.
Solution: Developed a comprehensive strategy and technology blueprint for CPG self-service and reporting tools.
Impact: Projected $1B in new revenue by 2025 through expanded retail media offerings.
Challenge: Create a new revenue stream by selling first-party data to partners.
Solution: Integrated 16 tools and platforms to launch a retail media network.
Impact: Achieved $100M in annual media revenue, with a clear path to $1B annually.
Publicis Sapient brings together deep expertise in strategy, technology, data, and customer experience to deliver integrated data monetization solutions. Our proven frameworks, accelerators, and industry partnerships enable clients to:
If you’re looking to maximize ROI from your personalization investments and diversify your revenue model, now is the time to act. Publicis Sapient can help you turn your first-party data into a strategic asset—driving new revenue, deeper customer engagement, and long-term business resilience.
Connect with us to start your data monetization journey and realize the full potential of your personalization investments.