Beyond the Customer: How Generative AI is Revolutionizing Internal Banking Operations

Introduction

The banking industry is undergoing a profound transformation, and while much of the spotlight has been on customer experience, the most significant—and often overlooked—impact of generative AI (Gen AI) is happening behind the scenes. Across the globe, banks are harnessing Gen AI to reimagine internal operations, driving efficiency, reducing costs, and accelerating decision-making in ways that were previously unimaginable. This internal-first approach is not only delivering measurable value today but is also laying the foundation for the next era of banking innovation.

The Internal AI Revolution: Key Use Cases

Banks in major markets—including the U.S., U.K., France, Germany, Canada, Australia, and Southeast Asia—are prioritizing Gen AI for internal, non-customer-facing applications. The rationale is clear: these use cases offer immediate, tangible benefits and provide a controlled environment to build organizational confidence and capability in AI. The most common and impactful internal applications include:

Credit Analysis and Risk Measurement

Gen AI is automating and enhancing the assessment of creditworthiness, enabling faster, more accurate, and consistent lending decisions. AI-driven models analyze vast datasets, identify patterns, and support underwriting with real-time insights, reducing manual effort and bias. In risk management, machine learning algorithms are improving scenario analysis, stress testing, and dynamic risk modeling, allowing banks to respond more effectively to market volatility and regulatory demands.

Document Automation

Banks are leveraging Gen AI to streamline the creation, review, and management of legal contracts, proposals, RFPs, and pitch documents. This automation not only accelerates turnaround times but also reduces human error and operational costs. By freeing skilled staff from repetitive tasks, banks can redeploy talent to higher-value activities and strategic initiatives.

Portfolio Management

AI-powered analytics are transforming portfolio management by optimizing asset allocation, monitoring market conditions, and automating routine tasks. These tools enable real-time risk monitoring and performance optimization, empowering banks to make data-driven investment decisions at scale.

Process Optimization and Compliance

Gen AI is reducing manual effort in compliance, reporting, and back-office operations. Automated workflows and intelligent process optimization are driving down operational costs, improving accuracy, and supporting more consistent application of regulatory requirements.

Global Momentum and Measurable Impact

Recent studies show that 50-66% of banks in major markets are actively pursuing internal Gen AI use cases. For example, 65% of U.S. banks are focused on transactional Gen AI for credit analysis, portfolio management, and document automation. In the U.K., 76% of banks plan to prioritize non-customer-facing Gen AI over the next three years, and similar trends are seen in France, Germany, Canada, and Australia.

The operational impact is profound:

Lower cost-to-serve: Automation at scale is driving down operational costs and enabling banks to do more with less.
Faster decision-making: Real-time analytics and automated workflows are reducing turnaround times for credit, risk, and compliance processes.
Improved accuracy and compliance: AI-driven processes reduce manual errors and support more consistent regulatory adherence.
Enhanced agility: Banks with agile operating models and modern data architectures are able to scale AI use cases quickly and respond to new opportunities and risks.

Barriers to Scaling: Legacy Technology, Data Silos, and Regulation

Despite the clear benefits, banks face persistent challenges in scaling Gen AI:

Legacy Technology: Outdated systems and fragmented IT architectures slow down AI adoption and integration. Many banks struggle to extract and combine siloed data, limiting the effectiveness of AI models.
Data Access and Quality: Siloed, inconsistent, or incomplete data remains a top barrier. High-quality, unified data is essential for training and deploying Gen AI at scale.
Regulatory Complexity: Compliance with evolving regulations—especially around data privacy, model explainability, and ethical AI—is a major concern. Banks must ensure that AI models are explainable, auditable, and aligned with regulatory standards.
Talent and Skills Gap: The shortage of AI and data science talent, combined with the need for upskilling and cultural change, is a universal challenge.

Best Practices for Enterprise-Wide Adoption

Banks that are leading in Gen AI adoption share several key traits and strategies:

Modernize Data and Technology Foundations: Invest in cloud-based, modular architectures and unified data platforms. Breaking down data silos and ensuring data quality are critical to enabling scalable, real-time AI solutions.
Embed Governance and Responsible AI: Implement robust governance frameworks, automated controls, and real-time monitoring to ensure responsible, compliant AI adoption. Proactive threat modeling and clear policies for data privacy and model transparency are essential.
Upskill the Workforce and Foster a Culture of Agility: Prioritize talent development through comprehensive training programs that blend technical, ethical, and strategic skills. Agile, cross-functional teams are critical for rapid experimentation, learning, and scaling of AI solutions.
Build Strong Partner Ecosystems: Collaborate with technology providers, fintechs, and industry consortia to accelerate innovation, share best practices, and access cutting-edge AI capabilities.
Anchor AI Initiatives to Business Value: Start with high-impact business challenges—such as credit risk, compliance, or operational efficiency—and design AI solutions that directly address these priorities. This business-first mindset ensures that AI investments deliver measurable outcomes.

Regional Insights: A Comparative View

United States: 65% of banks are focused on internal Gen AI, with operational agility and legacy technology as key barriers. Investment in data and analytics, and talent development, is a priority.
United Kingdom: 76% of banks plan to prioritize non-customer-facing Gen AI, with a strong emphasis on efficiency and speed. Budget constraints and legacy systems are significant challenges.
France and Germany: Both markets are investing heavily in AI for internal use, with a focus on risk, compliance, and document automation. Data access and regulatory complexity are notable hurdles.
Canada and Australia: Over half of banks are investing in Gen AI for internal applications, particularly in data analytics and operational efficiency.
Southeast Asia: AI adoption is accelerating, with a focus on intelligent technologies for internal transformation, but regulatory and legacy tech barriers remain pronounced.

The Road Ahead: From Internal Efficiency to Enterprise-Wide Transformation

The journey with Gen AI is just beginning. The most successful banks are those that move beyond isolated pilots to enterprise-wide adoption, integrating AI into their business models, workflows, and operational strategies. By starting with internal efficiencies and building the right foundations—data, cloud, talent, and governance—banks can unlock new levels of agility, innovation, and competitive advantage.

Publicis Sapient: Your Partner in Gen AI Transformation

Generative AI is not just a technology upgrade—it is a catalyst for reimagining banking operations. By focusing on high-impact internal use cases, investing in technology and talent, and fostering a culture of agility and innovation, banks can deliver measurable value today and build the foundation for future growth. Publicis Sapient partners with leading banks worldwide to deliver AI-powered transformation, helping you overcome legacy barriers and define the future of banking.

Ready to accelerate your bank’s Gen AI journey? Connect with Publicis Sapient to unlock the full potential of AI for your internal operations and beyond.