In the high-volume, low-margin world of grocery and perishable goods, pricing agility is not just a competitive advantage—it’s a necessity. Grocers face a unique set of challenges: products with short shelf lives, rapidly fluctuating inventory, and consumers who are more price-sensitive than ever. Traditional, static pricing models simply can’t keep pace with the dynamic nature of fresh food retail. Today, AI-powered dynamic pricing, enabled by Publicis Sapient’s partnership with Quicklizard, is transforming how grocers optimize margins, reduce waste, and respond to real-time market conditions.
Grocery retailers operate in an environment where every hour counts. Perishable goods—fruits, vegetables, dairy, meat, and prepared foods—lose value quickly as they approach expiration. Overstock leads to waste and lost revenue, while understock risks empty shelves and dissatisfied customers. These challenges are compounded by unpredictable supply chain disruptions, seasonal demand swings, and the constant pressure to offer competitive prices.
Historically, grocers have relied on manual price adjustments, periodic promotions, and end-of-day markdowns to manage inventory and stimulate sales. However, these methods are labor-intensive, slow to react to real-time changes, and often fail to optimize for both profit and waste reduction.
AI-powered dynamic pricing solutions, such as those enabled by Publicis Sapient’s partnership with Quicklizard, are revolutionizing the grocery sector. These platforms leverage advanced machine learning algorithms to analyze vast datasets—including inventory levels, expiration dates, competitor pricing, consumer demand signals, and even weather patterns—to recommend optimal prices in real time.
This approach delivers several key benefits:
The impact of implementing AI-powered dynamic pricing is both immediate and significant. Retailers leveraging these solutions have reported revenue increases of up to 8% and profit improvements of 3-5% within the first 12 to 16 weeks. The ability to expand dynamically priced products and categories quickly means that grocers can scale these benefits across their entire assortment, from fresh produce to prepared meals.
Publicis Sapient’s strategic partnership with Quicklizard brings together deep industry expertise and cutting-edge technology. Quicklizard’s AI-based pricing platform, deployed in over 40 markets, is designed to help retailers manage pricing strategies across both online and offline channels. The platform produces hundreds of millions of price recommendations each month, empowering pricing and merchandising teams to make data-driven decisions that align with business goals.
By integrating Quicklizard’s solution, Publicis Sapient enables grocers to:
Dynamic pricing is not just about maximizing profit—it’s about delivering value to customers. By aligning real-time pricing with marketing campaigns and personalized offers, grocers can drive higher conversion rates, reward loyal shoppers, and enhance the overall customer experience. AI-driven pricing can also support omnichannel consistency, ensuring that customers see fair and compelling prices whether they shop in-store, online, or via mobile.
Beyond immediate margin gains, dynamic pricing opens the door to new business models. Grocers can leverage first-party data to power retail media networks, creating new revenue streams by offering targeted promotions to suppliers and partners. At the same time, AI-driven inventory and fulfillment optimization—core strengths of Publicis Sapient—help reduce operational costs, from supply chain management to last-mile delivery.
As the global market for pricing optimization and management software continues to grow, dynamic pricing is emerging as a strategic differentiator for grocers and fresh food retailers. The adoption of AI-powered solutions is not just about keeping pace with industry trends—it’s about setting the pace, delivering superior customer experiences, and achieving new levels of profitability and sustainability. By reducing waste and optimizing margins, grocers can contribute to a more sustainable food ecosystem while strengthening their bottom line.
Publicis Sapient stands at the forefront of this transformation, helping grocery retailers harness the full potential of AI to thrive in an increasingly complex and competitive market. Our SPEED model—Strategy, Product, Experience, Engineering, and Data & AI—ensures that every transformation is holistic, actionable, and tailored to your unique challenges. Recognized as a market leader in generative AI and industry cloud services, we deliver:
Ready to unlock the power of dynamic pricing for your grocery business? Connect with Publicis Sapient to learn how we can help you reduce waste, maximize margins, and deliver value to your customers—every day, in real time.