PUBLISHED DATE: 2025-08-14 00:51:06
Accelerating Cloud Technology to Optimize Operations and Drive Exceptional Customer Experiences
Pull ahead of the competition with the power of the Publicis Sapient and Microsoft partnership.
The Current State of the Automotive Aftermarket Industry
There are currently 1.4 million electric vehicles in operation in the US. By 2030, that total may be closer to 17 million, as new models increase from 26 versions in 2021 to more than 250 in 2030. (S&P Global)
Challenges and Considerations in the Automotive Aftermarket Industry
- Ability to adapt to market and customer trends
- Capitalizing on technology and data
- Agility despite departmental silos
According to Publicis Sapient, 50% of car owners report never interacting with their car brand. Only 9% interact with their car brand via the website, and just 7% interact with their brand via the brand app.
Enterprise Benefits: How Technology Investment Fuels Enterprise Success
- Enhanced customer experience
- Scalability
- Improved operational efficiency
- Security and compliance
- Advanced analytics
- Accelerated cloud migration strategies
- Leverage Generative AI
Consumer Benefits: How Technology Investment Can Benefit Consumers
- Personalized experiences
- Improved product quality
- Faster service
- Enhanced communication
- Better data privacy and security
Car owners are most excited about innovations such as virtual and interactive showrooms, in-car purchases (for example, ordering coffee or buying groceries), and in-car virtual reality experiences that can transform the outside view into a new reality for passengers. (Publicis Sapient)
To explore more of the partnership benefits, please visit publicissapient.com/partnerships/microsoft.