In today’s digital-first world, regulated industries like financial services and healthcare face a unique set of challenges and opportunities. The need to deliver seamless, personalized experiences is matched only by the imperative to maintain strict compliance, data privacy, and risk management. At Publicis Sapient, we believe that artificial intelligence (AI) is not just a technological advancement—it’s a catalyst for reimagining how organizations in these sectors engage with customers and employees, drive operational efficiency, and ensure regulatory adherence. Our human-centered, AI-powered approach is uniquely suited to help organizations in these highly regulated environments unlock the full potential of digital transformation.
Financial services and healthcare organizations are under increasing pressure to modernize legacy systems, streamline operations, and deliver experiences that meet rising expectations—all while navigating complex regulatory landscapes. AI offers a powerful solution, enabling:
However, the path to AI adoption in these sectors is not without hurdles. Data privacy, security, and ethical considerations are paramount. That’s why Publicis Sapient’s approach is grounded in a deep understanding of both industry-specific regulations and the human impact of technology.
At the heart of our methodology is a commitment to human-centered design. We believe that technology should empower people—not replace them. Our AI solutions are crafted to keep humans in the loop, ensuring that automation enhances the quality of interactions and delivers meaningful outcomes for both customers and employees.
For example, in financial services, AI-driven conversational interfaces can simplify complex processes like mortgage applications or insurance claims, guiding users seamlessly while ensuring compliance with regulatory requirements. In healthcare, AI-powered platforms can personalize patient engagement, streamline onboarding, and support clinicians with real-time insights—all while maintaining the highest standards of data privacy and security.
Trust is the foundation of any successful transformation in regulated industries. Publicis Sapient is committed to ethical AI development, helping organizations establish robust governance frameworks, address bias and privacy concerns, and design safeguards to manage risk. Our proprietary tools and platforms, such as PSChat and Bodhi, are designed with security and compliance at their core, ensuring that sensitive data is protected and regulatory obligations are met.
We guide clients through a three-step approach to safe and effective AI adoption:
Publicis Sapient’s AI-driven solutions are already making a tangible difference for clients in financial services and healthcare:
With over 30 years of experience in digital business transformation, Publicis Sapient brings a unique blend of industry expertise, technological innovation, and a people-first philosophy. Our SPEED model—Strategy, Product, Experience, Engineering, and Data & AI—ensures that every solution is tailored to the specific needs and regulatory requirements of our clients.
We don’t just implement technology; we help organizations build the knowledge, culture, and governance needed for sustainable success. Our partnerships with leading technology providers, such as Salesforce, Google, and Adobe, enable us to deliver scalable, secure, and compliant AI solutions at enterprise scale.
As financial services and healthcare organizations embrace the era of AI, the opportunity to deliver safer, smarter, and more empathetic experiences has never been greater. Publicis Sapient is uniquely positioned to guide decision-makers through this journey, blending design, technology, and strategy to build the next generation of digital products and services.
By putting people at the center and compliance at the core, we help regulated industries unlock new value, drive operational excellence, and build trust in a rapidly changing world.
Ready to explore how AI-driven experience transformation can elevate your organization? Connect with Publicis Sapient’s experts to start your journey.
For more information, visit publicissapient.com.