In today’s rapidly evolving digital landscape, organizations can no longer afford to treat Salesforce as a static tool or a one-time implementation. To truly maximize the value of their Salesforce investment, leading enterprises are adopting a ‘product mindset’—an approach that treats Salesforce as a dynamic, evolving product with an ongoing roadmap, regular releases, and measurable business outcomes. This shift is essential for digital leaders, product owners, and transformation teams who are responsible for driving continuous innovation and tangible ROI from their Salesforce ecosystem.
Salesforce is renowned for its robust, out-of-the-box capabilities and frequent feature releases. However, the real differentiator for organizations lies in how they leverage the platform’s flexibility and extensibility to meet ever-changing business needs. Rather than viewing Salesforce as a finished project, the product mindset positions it as a living, breathing product—one that evolves in lockstep with business strategy, customer expectations, and technological advancements.
This approach is rooted in several key principles:
To guide organizations on their journey to Salesforce maturity, Publicis Sapient leverages a proven framework that moves clients up the value curve:
At this foundational stage, organizations focus on establishing trustworthy data, standard reporting, and basic data visualization. The goal is to ensure that decision-makers have access to accurate, timely information that supports day-to-day operations.
With reliable data in place, the next step is to leverage informed data analysis, forecasting, and predictive modeling. This enables organizations to anticipate trends, identify opportunities, and make proactive decisions that drive business growth.
At the highest level of maturity, organizations harness optimization techniques and machine learning to prescribe the best possible actions. Capabilities such as Next Best Action, predictive selling, and intelligent automation empower teams to deliver highly personalized, efficient, and impactful customer experiences.
By progressing through these stages, companies can unlock the full potential of Salesforce—not just as a CRM, but as a strategic engine for innovation and competitive advantage.
A product mindset is underpinned by agile delivery practices. Publicis Sapient partners with clients to establish cross-functional teams that work in iterative sprints, delivering new features and enhancements at a rapid pace. This approach ensures that:
For example, in the face of sudden market shifts, Publicis Sapient has helped clients rapidly launch new direct-to-consumer channels, integrate advanced analytics, and deploy AI-driven personalization—all within weeks, not months. These agile engagements have resulted in measurable improvements such as reduced process times, increased customer engagement, and higher conversion rates.
The product mindset is not just about building new features—it’s about ensuring that every enhancement delivers measurable value. Publicis Sapient works with clients to define clear success metrics, track adoption and impact, and adjust the roadmap based on real-world results. This disciplined approach to value realization ensures that Salesforce investments are always aligned with business goals and deliver ongoing ROI.
Publicis Sapient is uniquely positioned to help organizations adopt and sustain a product mindset on the Salesforce platform. Our approach combines:
Adopting a product mindset is the key to unlocking continuous innovation and value realization on the Salesforce platform. Whether you’re just starting your journey or looking to accelerate your maturity, Publicis Sapient is your trusted partner for long-term success. Let’s work together to transform Salesforce from a static tool into a dynamic engine for growth, agility, and competitive advantage.