Specialty retail—encompassing verticals like apparel, jewelry, and gaming—faces a rapidly shifting landscape. Today’s consumers expect seamless, personalized experiences across every touchpoint, whether they’re browsing online, shopping in-store, or engaging with brands through mobile and social channels. For specialty retailers, the challenge is not just to keep pace with these expectations, but to lead the way by modernizing platforms, reimagining processes, and delivering truly omnichannel experiences.
Publicis Sapient partners with specialty retailers to unlock this transformation, leveraging deep industry expertise and a proven methodology to address the unique requirements of each vertical. Through real-world case studies, we explore how leading brands are redefining what’s possible in specialty retail.
For apparel retailers, the journey to omnichannel excellence is about more than just integrating digital and physical channels—it’s about creating a unified brand experience that drives loyalty and growth. One leading global apparel brand partnered with Publicis Sapient to reimagine its business, moving from fragmented franchise stores and limited online presence to a fully integrated, customer-centric model.
The impact was immediate: the new loyalty program quickly became one of the top performers in the organization, and the brand’s digital transformation positioned it as a leader in affordable, high-street fashion.
Jewelry retail demands a high level of trust, personalization, and operational precision. A global jewelry brand, with a presence in over 100 countries, recognized the need to deliver a consistent, high-quality experience regardless of where or how customers shopped. Publicis Sapient partnered with the brand to overhaul its order management system (OMS), addressing pain points such as manual processes, limited inventory reconciliation, and outdated customer service tools.
Early results showed immediate operational improvements, increased inventory accuracy, and the ability to launch new e-commerce services that delighted customers and strengthened brand loyalty.
The gaming retail sector is undergoing a dramatic evolution, driven by the rise of digital distribution, streaming, and social gaming. One top gaming retailer, facing intense competition from digital disruptors, partnered with Publicis Sapient to reinvent its business as a true omnichannel ecosystem.
The results were striking: an 800% year-over-year revenue increase, a dramatic rise in customer satisfaction (as measured by NPS), and the rapid release of new products and services. The retailer’s shift to customer-focused product development and agile delivery enabled it to continuously innovate and capture new revenue streams.
Across these specialty retail verticals, several common themes emerge:
Publicis Sapient’s SPEED methodology—Strategy, Product, Experience, Engineering, and Data & AI—ensures that every transformation is holistic, outcome-driven, and tailored to the realities of specialty retail.
With a track record of delivering measurable results for leading specialty retailers, Publicis Sapient is uniquely positioned to help brands modernize, innovate, and lead. Our end-to-end partnership model, deep industry knowledge, and commitment to continuous improvement empower clients to:
Ready to transform your specialty retail business? Connect with Publicis Sapient’s experts to discover how we can help you deliver the experiences your customers expect—now and in the future.