Accelerating Retail Innovation with Composable Commerce and Cloud Acceleration Platform (CAP) on Google Cloud

In today’s retail landscape, the pace of change is relentless. Consumers expect seamless, personalized experiences across every channel, while retailers must innovate, scale, and monetize data faster than ever before. Yet, legacy commerce and data platforms often stand in the way—limiting agility, slowing innovation, and making it difficult to keep up with evolving customer expectations and market opportunities.

Publicis Sapient’s Cloud Acceleration Platform (CAP) on Google Cloud, combined with composable commerce architectures, is transforming how retailers modernize their commerce and data platforms. This approach empowers retailers to rapidly launch new brands, features, and channels, monetize data through retail media networks, and deliver hyper-personalized customer experiences—all while maintaining compliance and security.

Retailers face a unique set of challenges on their cloud transformation journeys:

• Omnichannel Integration: Customers demand unified experiences across digital and physical touchpoints, requiring platforms that can integrate data and services in real time.
• Data Monetization: The rise of retail media networks (RMNs) and first-party data strategies has created new opportunities for revenue, but also new demands for secure, compliant data platforms.
• Peak Demand Scaling: Retailers must be able to scale infrastructure instantly for seasonal spikes, flash sales, and new product launches—without compromising performance or security.
• Composable Commerce: The need for agility and innovation is driving adoption of modular, microservices-based commerce architectures that can evolve with changing consumer expectations.

Publicis Sapient’s Cloud Acceleration Platform (CAP) is purpose-built to address these challenges. Originally developed for highly regulated industries, CAP brings a robust, modular, and secure foundation to retail workloads—enabling faster, safer, and more flexible cloud adoption.

CAP provides retailers with fully automated, ready-to-go landing zones on Google Cloud. These landing zones are:

• Workload-Specific: Tailored for commerce, data, and application workloads, ensuring the right configuration for each use case—from retail media networks to customer data platforms (CDPs) and composable commerce solutions.
• Compliant by Design: Built with over 68 security and compliance controls aligned to industry standards and Google Cloud best practices, supporting privacy, data sovereignty, and regulatory requirements.
• Rapidly Deployable: Pre-defined templates and integrated tooling dramatically reduce time to value, allowing retailers to move from planning to production in a fraction of the time.

CAP’s ready-made toolkit includes pre-written code, technical diagrams, and automation assets that streamline every stage of the cloud journey:

• Migration and Modernization: Accelerate the transition from legacy commerce platforms to modern, cloud-native architectures using proven methodologies and automation.
• Composable Commerce Enablement: Leverage microservices, containers, and serverless technologies to build flexible, scalable commerce solutions that can be updated and extended independently.
• Data Platform Modernization: Build unified, AI-powered data platforms and CDPs on Google Cloud, integrating data from online and offline sources to enable real-time insights, personalization, and monetization.

Retailers operate in a complex regulatory environment, with evolving requirements for data privacy, security, and governance. CAP embeds compliance controls throughout the build, migration, and operational phases, ensuring:

• Continuous Compliance: Automated checks and controls maintain alignment with standards such as CIS and CSA CCM, as well as Google Cloud’s own security frameworks.
• Zero Trust Security: Least-privilege access, ongoing verification, and proactive threat detection protect sensitive customer and business data.

With CAP, retailers can rapidly deploy and scale next-generation solutions that drive growth and differentiation:

• Retail Media Networks (RMNs): CAP accelerates the launch of RMNs by providing a secure, scalable foundation for data collaboration, audience segmentation, and campaign activation. Retailers can monetize first-party data, automate media management, and enable secure data partnerships with advertisers and publishers.
• Customer Data Platforms (CDPs): Build future-ready, privacy-conscious CDPs that unify customer data across all channels. CAP enables real-time customer 360 views, AI-driven segmentation, and self-service business intelligence for marketing and merchandising teams.
• Composable Commerce Solutions: Adopt a modular, microservices-based approach to commerce that supports rapid innovation and seamless omnichannel experiences. CAP’s composable architecture on Google Cloud empowers retailers to launch new features and channels quickly, reduce maintenance costs, and adapt to changing consumer trends with agility.

The business benefits of combining composable commerce with cloud-native modernization are clear:

• A major grocery chain created a retail media network that generated $100 million in new revenue opportunities by monetizing its data on Google Cloud.
• Leading retailers have modernized their commerce platforms, shifting from maintenance-heavy legacy systems to agile, cloud-native environments that support strategic digital development and growth.
• Restaurants and sports retailers have leveraged AI and machine learning on Google Cloud to personalize customer experiences, optimize segmentation, and drive loyalty.
• A large retailer migrated from an on-premises legacy commerce system to a headless, microservices-based platform on Google Cloud, resulting in zero platform glitches during peak holiday shopping, a $30M lift in holiday sales, a 50% decrease in development costs, and an 80% reduction in on-premise costs.

Retailers embracing composable commerce and cloud acceleration with CAP on Google Cloud are seeing:

• Faster time to market: Launch new brands, features, and channels in weeks, not months.
• Lower total cost of ownership: Reduce reliance on custom development and legacy systems, and avoid costly replatforming projects.
• Scalability and flexibility: Seamlessly scale to meet peak demand and onboard new brands or business models.
• Enhanced customer experiences: Deliver hyper-personalized, omnichannel journeys that drive loyalty and growth.
• Operational efficiency: Streamline content management, automate deployments, and enable continuous innovation.
• Data monetization: Unlock new revenue streams through retail media networks and advanced analytics.

Publicis Sapient’s integrated SPEED capabilities—Strategy, Product, Experience, Engineering, and Data & AI—ensure that every cloud transformation is aligned to business outcomes and industry best practices. Our deep partnership with Google Cloud, combined with CAP’s modular, secure, and industry-tailored approach, empowers retailers to accelerate time to market, unlock new revenue streams, enhance customer experiences, and maintain compliance and security in a rapidly changing environment.

Cloud acceleration is not just about technology—it’s about unlocking new possibilities for your business. With CAP, retailers can modernize their infrastructure, scale with confidence, and lead in the era of data-driven commerce. Connect with Publicis Sapient’s retail and cloud experts to discover how CAP can help you achieve your boldest ambitions on Google Cloud.

Relevant Links

• Publicis Sapient Case Study: How Google Cloud Helped a Retailer Become a Tech Powerhouse
• Transformación de la Cadena de Suministro en el Retail Latinoamericano: El Poder del Cloud y la Inteligencia Artificial (LATAM)
• Transformation de la Supply Chain dans le Retail : L’Avantage du Cloud pour les Entreprises Européennes (Europe)
• Cloud Supply Chain Transformation in Retail: Turning Operations into Strategic Value
• Publicis Sapient Case Study: How Google Cloud Helped a Retailer Become a Tech Powerhouse