PUBLISHED DATE: 2024-06-13 22:46:03
Smart Destinations
Anticipate your customer’s every need
Jagdish Ghanshani
Nick Shay
As technology gets smarter, so do our destinations. Guests, tourists and residents alike are now seeking innovative services that connect seamlessly to existing and emerging infrastructure. And with a transformative approach to customer data, we can now achieve the level of bespoke automation needed to monetize each visit and foster lasting loyalty.
Explore the many ways smart companies are embedding themselves into smart destinations. Together, we can turn every touchpoint along an individual’s journey into a brand-building opportunity. And with each authentically curated customer experience, it’ll become that much harder for them to forget you.
Four pillars for optimizing the smart destination customer experience:
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Technology
Transformational progress comes from integrated problem solving and ideation, with technology, experience and data all working side by side. To establish core service superiority, brands need to relentlessly pursue continuous improvement.
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Data-Driven Experience
With a data-driven approach to curated services, companies can build an inherently authentic and enriching customer experience—maximizing each moment with a memorable and personal touch.
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Sustainability
Putting sustainability at the heart of how we work ensures every decision we make takes natural resources and ecological balance into account. The smartest destinations are those that will endure.
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Customer Obsession
Staying competitive requires steadfast dedication to what matters most: driving engagement and loyalty in your customers. That’s why we’ve created a platform that supports innovative, emotional customer journeys built to surprise and delight.
Our vision
Bringing smart destinations to life
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How a customer-first approach to technology and data will democratize state-of-the-art luxury.
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Our latest work
Accolades
- Named a Leader in the 2021 IDC MarketScape for Digital Strategy Consulting Services
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- Gartner names Publicis Sapient a top scorer in Complex CX Implementation Use Case
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In the news
- Gulf News, UAE
How to build cost-effective smart destinations
Find out how off-the-shelf technologies can help developers do smart business.
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- Tahawul Tech, UAE
Why data intelligence is the key to the connected city
Discover critical components of smart tourism beyond infrastructural capabilities.
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Work With Us
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Jagdish Ghanshani
Senior Vice President and Managing Partner
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Nick Shay
Group Vice President, Travel & Hospitality, International Markets
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