B2B buyers increasingly expect B2C-like experiences—not only in ease of use across channels, but also in richer media like video and voice. At the same time, B2B retailers need to provide precise specs and personal guidance to ensure their clients get the right product for the job. Whether you’re focused on industrials, distribution or warehousing, how can wholesalers enable the best of both worlds for a seamless, personal, digital-first relationship?
Discover how to prepare your current business for the future of B2B sales and customer experiences in our new report. Based on research with B2B buyers across the globe, it drills deep into the customer expectations gap, revealing four key aspects of the B2B purchasing experience.
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How Sonepar powered digital transformation and innovation
A close partnership, a groundbreaking approach and AI enabled a B2B retail transformation that IDC said “is changing Sonepar’s company culture to become truly global and capable of delivering seamless omnichannel customer journeys.”
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Close the gap between what your customers expect and what you can deliver, using our proven four-step process that maximizes the value of your customer experience in as little as six weeks.
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Discover the different ways you can enhance your experience, data and operations to grow your business.
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Expert POVs on experience and operations trends across the B2B customer journey.
Rethinking business models and logistics to capture a generation of customers who expect different things.
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How companies can digitally transform their B2B sales model to improve buying experiences.
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Fixing the leaks in your data house to address the complexities of the B2B buying cycle.
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The ultimate guide to building and participating in B2B marketplaces: opportunities, challenges and strategies
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Demand for digitization in the B2B sales channel is here to stay. Learn how to supercharge your B2B organization through hybrid selling with a variety of digital tools to unlock growth and enhance your customer relationships.
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Digitize to Offer Business Customers Personalized, Hassle-free Journeys
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Start a conversation about the highest-value initiatives for your B2B retail organization.
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