Harness the full value of your data – your bottom line depends on it.
54% of retailers say they plan to consolidate customer data and leverage advanced analytics. But many are stuck on where to begin and how to derive value from their efforts.
At Publicis Sapient, we believe the greatest value in data is to delight your customers. We partner with clients to evaluate the state of their data, develop a roadmap for incremental improvement, and instill the strategy, technology and mindset to put shoppers first.
Read on to check out our latest POVs and data offerings, and be sure to sign up to receive IDC’s research on the topic.
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A fun peek into retail data #goals.
Are you data-wise? See how your business stacks up.
Are you data-wise? See how your business stacks up.
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Retailers create 40 TB of data every hour. Connecting disparate data sources and silos will reveal patterns and profiles that elevate experience and, in turn, growth. Respond to changing customer demands in real time. Artificial Intelligence, especially Machine Learning, makes it possible across marketing, supply chain and more — but where should retailers begin?
Data privacy is a difficult enough undertaking with the pace of changing regulations. But it becomes even more business-critical when you factor in the issue of customer trust. Explore how to achieve better outcomes in both.
These proprietary solutions and accelerators enable retailers to drive business value quickly by removing enterprise silos and connecting to customers in a future with increasing privacy controls.
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