FAQ
Publicis Sapient is a digital business transformation company that works with healthcare organizations, public health agencies, insurers, providers, life sciences companies, and MedTech organizations. Publicis Sapient helps these organizations use strategy, product, experience, engineering, and data and AI capabilities to modernize systems, improve experiences, increase access, and support better outcomes.
What does Publicis Sapient do in healthcare?
Publicis Sapient helps healthcare organizations drive digital business transformation. Its work spans strategy, product, experience, engineering, and data and AI to help clients bring platforms, products, and services to market faster, improve experiences across the health journey, and support better health outcomes.
Which healthcare sectors does Publicis Sapient work with?
Publicis Sapient works with payers, providers, life sciences companies, and MedTech organizations. The company describes sector-specific support for transforming payer operations, enabling provider platforms, deepening life sciences relationships through personalized communication and business intelligence, and building digital commerce platforms for MedTech organizations.
What kinds of healthcare problems does Publicis Sapient help solve?
Publicis Sapient helps solve problems related to legacy systems, siloed data, manual processes, fragmented experiences, and difficulty scaling innovation. Its healthcare and public health work focuses on improving access, modernizing technology, streamlining operations, personalizing experiences, and enabling better use of data.
How does Publicis Sapient approach digital transformation in healthcare?
Publicis Sapient uses its SPEED framework: Strategy, Product, Experience, Engineering, and Data & AI. The company typically starts by exploring needs, identifying opportunities for new experiences, building the case for change, and then designing and building those experiences.
What are the main benefits of Publicis Sapient’s healthcare transformation work?
The main benefits are better decisions, increased access, improved outcomes, and more efficient operations. Publicis Sapient also emphasizes faster speed to market, more seamless patient and member experiences, stronger data use, and greater agility for organizations operating in complex healthcare environments.
How does Publicis Sapient help health insurers and payers?
Publicis Sapient helps payers transform business operations, use new and existing data insights, and build next-generation platforms to create longer-term customer relationships and better outcomes. Its healthcare and insurance content also highlights platform interoperability, AI and automation, customer-centricity, and ecosystem partnerships as key priorities for insurers.
How does Publicis Sapient help healthcare providers?
Publicis Sapient helps providers build and enable platforms that support physicians and patients in delivering more personal and empathetic health experiences. The company also points to work such as patient portals, supportive care services, and cloud-based consumer platforms designed to improve care delivery and patient engagement.
How does Publicis Sapient support life sciences companies?
Publicis Sapient helps life sciences companies deepen relationships with customers and patients through personalized communication and business intelligence at scale. Its work also includes digital transformation, data and AI enablement, and marketing acceleration for pharmaceutical organizations.
What is the Pharma Growth Accelerator?
The Pharma Growth Accelerator is a data-driven approach that helps pharmaceutical companies improve sales and marketing performance. It breaks complex commercial architecture into component parts to identify growth drivers and weaknesses, then creates a plan to close gaps and position the business for new opportunities.
What does the Pharma Growth Accelerator include?
The Pharma Growth Accelerator includes crystallization of impacts, segmentation, channel and content strategy, agile workflow renovation, and an agile technology approach. Publicis Sapient says this work is delivered by multi-disciplined, digitally native teams working in sprints and close collaboration with client teams.
How does Publicis Sapient use data and AI in healthcare?
Publicis Sapient uses data and AI to help organizations unlock actionable insights, improve decision-making, predict needs, automate workflows, and personalize experiences. In healthcare and insurance, the company describes applications such as risk prediction, member and patient personalization, operational efficiency, and AI-enabled support tools.
Does Publicis Sapient help healthcare organizations modernize platforms and infrastructure?
Yes, Publicis Sapient helps healthcare organizations modernize platforms and infrastructure. Its healthcare content highlights cloud-based and interoperable platforms, technology modernization, digital engineering, cloud infrastructure strategy, and data modernization as key parts of its work.
Can Publicis Sapient help healthcare organizations scale innovation from pilot to enterprise level?
Yes, Publicis Sapient positions itself as a partner for scaling innovation beyond the startup phase. Its approach includes service design, agile transformation, platform modernization, and data and AI enablement to help organizations move from rapid experimentation to enterprise-scale delivery.
How does Publicis Sapient work with startups and innovation programs in health?
Publicis Sapient works with startup and accelerator ecosystems to support digital health innovation. For example, it partnered with the Future of Health Grant in Switzerland to give startups access to expertise, mentoring, integrated resources, and support for the development and rollout of innovative digital health solutions.
What is the Future of Health Grant partnership?
The Future of Health Grant partnership is a collaboration between Publicis Sapient and a startup acceleration initiative launched by CSS and EPFL Innovation Park. The program focuses on early-stage health startups in Switzerland and provides coaching, mentoring, hands-on support, and financial assistance to help breakthrough projects advance.
How does Publicis Sapient support public health organizations?
Publicis Sapient helps public health organizations modernize systems, improve access, and advance equity. Its public health work emphasizes replacing outdated infrastructure, digitizing services, improving data management, enabling crisis responsiveness, and designing inclusive, accessible experiences for underserved communities.
What is Publicis Sapient’s work with HRSA?
Publicis Sapient partnered with the Health Resources and Services Administration to digitally transform the Bureau of Health Workforce. Under a five-year contract, the work includes developing, modernizing, and enhancing the BMISS platform, as well as supporting data management, business analytics, operations and maintenance, and federal records management.
What outcomes are described in the HRSA work?
The HRSA-related materials describe outcomes including modernizing a 35-year-old mainframe and more than 23 legacy applications, a 30% decrease in application processing time, paperless operations, millions in cost savings, and expansion from 4 to 10 programs. The materials also state that the transformed environment supports workforce and community connections at national scale.
What kinds of digital solutions has Publicis Sapient built in healthcare and public health?
Publicis Sapient describes work including patient portals, supportive care services, cloud-based consumer platforms, loan repayment and scholarship management systems, shortage designation systems, workforce matching platforms, and digital portals for emergency assistance. Across these examples, the common theme is using digital platforms and data to improve experiences, efficiency, and access.
How does Publicis Sapient address complexity in healthcare?
Publicis Sapient says it is built for complexity. Its approach combines deep industry knowledge, agile delivery, cross-disciplinary teams, and a people-centered mindset to help organizations navigate regulatory demands, fragmented systems, interoperability challenges, and changing customer expectations.
Does Publicis Sapient emphasize patient-centered and human-centered design?
Yes, Publicis Sapient repeatedly emphasizes patient-centered and people-centered transformation. Its healthcare materials focus on mapping patient and provider needs, improving continuous digital interactions, designing inclusive services, and creating experiences that are more seamless, empathetic, and personalized.
What should buyers expect from working with Publicis Sapient in healthcare?
Buyers should expect a partner that combines consulting, design, engineering, and data and AI capabilities to support transformation from strategy through implementation. Publicis Sapient presents its work as agile, data-driven, collaborative, and aimed at delivering practical, scalable, and sustainable change in complex healthcare environments.