Urban mobility is at a pivotal crossroads across Europe, the Middle East, Africa (EMEA), and Asia-Pacific (APAC). As cities grow and consumer expectations evolve, the transportation and mobility sector faces unprecedented disruption—and opportunity. Digital business transformation, powered by artificial intelligence (AI), data, and human-centered design, is reshaping how people and goods move through urban environments. Publicis Sapient stands at the forefront of this transformation, partnering with city planners, transit authorities, and mobility innovators to reimagine the future of urban mobility.
Across EMEA and APAC, several key trends are defining the next era of urban mobility:
Cities across EMEA are grappling with legacy infrastructure, diverse regulatory environments, and ambitious climate targets. The rise of MaaS is particularly pronounced in Western Europe, where cities like Paris and Berlin are piloting integrated mobility platforms. Electrification is advancing rapidly, with governments incentivizing EV adoption and investing in charging networks. However, challenges remain in harmonizing data standards, ensuring interoperability, and delivering equitable access to new mobility services.
Publicis Sapient’s work in EMEA includes the development of award-winning platforms such as Renault’s Plug Inn—a peer-to-peer network connecting EV drivers to a vast array of home and business charging stations. By leveraging AI and experience design, Plug Inn addresses critical infrastructure gaps while fostering a new ecosystem of value for drivers, hosts, and communities.
APAC cities face unique pressures from rapid urbanization, population growth, and rising congestion. In markets like India, China, and Southeast Asia, digital business transformation is essential to scale mobility solutions for millions of daily users. Electrification is gaining momentum, particularly in China, which leads the world in EV production and adoption. Meanwhile, cities like Singapore and Sydney are pioneering AI-driven transit optimization and real-time passenger information systems.
Publicis Sapient’s regional delivery hubs and engineering talent in India and APAC enable rapid development and deployment of digital mobility solutions tailored to local needs. Strategic partnerships with technology leaders such as AWS and Google Cloud empower clients to modernize IT, automate operations, and deliver personalized experiences at scale.
At the heart of successful urban mobility transformation is the integration of AI with human-centered design. Publicis Sapient’s SPEED model—Strategy, Product, Experience, Engineering, and Data & AI—ensures that every engagement is both technologically robust and deeply attuned to user needs. AI-driven platforms optimize operations, unlock new revenue streams, and deliver emotionally resonant experiences for drivers, passengers, and partners alike.
For example, in France, the Renault Plug Inn platform not only solves a practical challenge for EV drivers but also creates a vibrant community and new business opportunities for hosts. In Australia, Publicis Sapient’s leadership in data and AI is helping organizations harness advanced analytics to transform customer experiences and drive operational excellence.
Publicis Sapient’s engineering leadership, with talent drawn from global technology giants, ensures that solutions are future-ready and scalable. The company’s global delivery model, anchored by deep investments in talent hubs across India and APAC, enables rapid innovation and deployment. This approach is critical for urban mobility, where solutions must adapt to evolving regulatory, technological, and consumer landscapes.
Publicis Sapient’s impact is recognized by industry analysts and clients alike. The company has been named a leader in digital transformation and experience design, with clients praising its ability to combine creativity, technology, and strategic insight. Notable outcomes include:
As EMEA and APAC cities accelerate toward an AI-powered, sustainable mobility future, the need for visionary partners has never been greater. Publicis Sapient’s blend of deep industry expertise, SPEED capabilities, and proven delivery excellence positions it as a trusted advisor for organizations seeking to:
The future of urban mobility is being shaped today—by those who harness the power of digital transformation to create value for people, businesses, and society. Publicis Sapient is proud to lead this journey, helping clients move from imagination to realization in the age of digital mobility.
Ready to transform your city’s mobility ecosystem? Connect with Publicis Sapient’s experts to start your journey toward AI-driven, sustainable urban mobility.