In today’s digital-first world, artificial intelligence (AI) is not just a buzzword—it’s a proven engine for business transformation. At Publicis Sapient, we’re delivering measurable value by embedding AI into the heart of customer and employee experiences across key industries. Our approach is rooted in human-centered design and powered by our SPEED model—Strategy, Product, Experience, Engineering, and Data & AI—ensuring every initiative is both visionary and practical. Here, we showcase real-world success stories in automotive, retail, and financial services, demonstrating how AI is reshaping business models, elevating experiences, and driving operational excellence.
Our SPEED model is the foundation of every transformation journey. By integrating strategy, rapid product development, human-centered experience design, robust engineering, and advanced data and AI capabilities, we help organizations adapt, scale, and thrive in a landscape where customer and employee expectations are constantly evolving. AI and experience are woven into every stage, ensuring that transformation is not just about technology, but about people and outcomes.
The automotive industry is undergoing a profound shift, driven by electrification, connectivity, and changing consumer behaviors. Publicis Sapient partnered with Renault to launch the award-winning Plug Inn platform—a peer-to-peer network connecting electric vehicle (EV) drivers to a vast ecosystem of home and business charging stations across France. Powered by AI, Plug Inn optimizes the user experience by matching drivers with available charging points, predicting demand, and facilitating seamless transactions. This platform not only enhances convenience for EV owners but also creates new revenue streams and strengthens Renault’s leadership in sustainable mobility.
Our impact extends further. For one of the world’s largest automakers, we built a digital showroom that consolidates online car shopping data from 190 markets and 105 countries. Leveraging AI and machine learning on a cloud-native architecture, the platform turns data into actionable insights, enabling the automaker to prioritize offers and incentives for customers with the highest likelihood of conversion. The result? A 900% increase in test drives and significantly improved conversion rates—demonstrating how AI can drive both customer engagement and business growth.
Retailers today face the dual challenge of meeting rising consumer expectations for personalization while optimizing operations for efficiency. Publicis Sapient’s integration of Salesforce with WhatsApp is a prime example of how AI can transform customer engagement. By connecting CRM data with real-time messaging, brands can deliver personalized, context-aware experiences at scale—anticipating needs, streamlining interactions, and building lasting loyalty.
We also help retailers deploy AI-powered media network accelerators, enabling them to monetize first-party data, automate media management, and deliver AI-driven audience segmentation and personalization. The result is a new revenue stream through targeted advertising, improved operational efficiency, and deeper customer engagement—helping retailers stay ahead in a competitive market.
In financial services, the ability to deliver timely, relevant advice is a key differentiator. Publicis Sapient worked with a leading wealth management firm to build a contextual search experience within its advisor platform. By ingesting real-time financial data from multiple sources and applying AI-driven search and recommendation algorithms, we enabled advisors to provide more accurate, personalized guidance to their clients. After migrating the solution to the cloud, the platform now supports over 20,000 advisors, reduces search response time by 80%, and is rated as the favorite feature by more than 90% of users.
We also help financial institutions leverage robotic process automation (RPA) and AI to streamline operations, reduce manual effort, and improve compliance. By automating repetitive, rule-based tasks, employees are freed to focus on higher-value activities—driving both efficiency and employee satisfaction.
What sets Publicis Sapient apart is our commitment to human-centered design. We believe technology should enhance—not replace—the human element in every interaction. Our AI solutions are designed to keep people in the loop, foster emotional connections, and deliver outcomes that matter. Whether it’s creating a peer-to-peer EV charging network, enabling real-time customer conversations, or empowering financial advisors, our focus is always on the people at the heart of the experience.
Across industries, our AI-driven transformations deliver measurable results:
Publicis Sapient’s leadership in AI-driven experience transformation is recognized by industry analysts and clients alike. We have been named a Leader in multiple IDC MarketScape reports for customer and employee experience services. Our clients consistently praise our ability to combine creativity, design, and technology to drive business value.
As organizations worldwide embrace the era of AI, Publicis Sapient is uniquely positioned to guide them from imagination to realization. Our blend of design, technological prowess, and strategic vision enables clients to build and scale a new generation of digital products and services. With AI and experience at the core, we help businesses become more relevant, efficient, and emotionally connected to the people they serve.
Ready to explore how AI-driven experience transformation can elevate your business? Connect with Publicis Sapient’s experts to start your journey.