With the global crisis and collapse of oil prices affecting the entire value chain, now is the time for energy and commodity companies to diversify and become more agile. Our proven approach to digital transformation has seen businesses across the globe change their portfolio, refocus on the customer and thrive throughout these challenging times.
This conversation sheds light on the strategies and technologies behind ADNOC’s successful digital transformation journey and its sustainable practices. It covers the importance of innovation, taking risks and how to use failure to find success.
Play Video
We are already working with some of the biggest energy providers in the Middle East, getting results by focusing on data, agility and the customer needs. Publicis Sapient can:
The relatively slow progress of digital business transformation in this sector means that a major opportunity remains in play: to remove low-value processes to free up money and talent to focus on areas with the greatest potential for value creation. This allows more of the organization’s intellectual firepower to be used for activities where it can be innovative and achieve a competitive edge.
Publicis Sapient have always been digital leaders. For 30 years we’ve helped businesses embrace new technologies and models and streamline the way they work. Our Transformation Roadmap details steps towards efficiency, agility and growth – things the oil and gas industry need now more than ever.
Twin crises – a global health emergency and a collapse in crude oil prices – have ratcheted up the pressure to address the sector’s three critical challenges: efficiency, agility and growth
Read more
Publicis Sapient can help energy and commodity companies with three vital digital enhancements - the Cloud, Supply Chain Optimizations and Customer Data Platforms (CDP).
The Cloud is an enabler for successful digital transformation, helping the energy sector optimize exploration and production and improve operations. Thanks to the growing number of data centers in the region, there is now the opportunity to host risk management, trading and business operations in a better, faster and cheaper way – in the Cloud.
Read more in our article on how energy companies can transform themselves from the inside out.
Discover more
With the energy markets more volatile than ever, supply and demand in flux and customer expectations evolving, it is vital for oil and gas companies to build modern, responsive and resilient supply chains. To use data to make smarter and faster decisions. Publicis Sapient and Microsoft have a global strategic alliance, helping this industry to become digitally enabled and transform the way they work in order to better serve their end customers.
Read the recent executive briefing on connecting the oil and gas data pipeline.
Discover more
Understanding your customer is the only way you can strengthen your supply chain end to end. An advanced Customer Data Platforms (that unifies customer data into a single system accessible to other systems) can be a winning asset for energy organizations. The insights that can inform marketing and broader business decisions are not just valid from consumers, investing in a CDP can deliver digital marketing transformation goals across B2B markets and other B2C channels too.
Discover more
"Publicis Sapient really helped evolve our digital strategy by focusing on moments that matter and foundation pieces that were going to drive the business.”
Ginny Holmes , Manager, Digital Products, Pilot Company
Get in touch with our MENA Energy Leader, Salam Ibrahim. He’s here to answer your questions and start your transformation.
Salam Ibrahim
Senior Client Partner
email
The energy and commodity industry is facing an unprecedented drop in demand, but this disruption is sparking some positive changes, including a drive towards customer loyalty and better experiences for customers and guests. In the midstream, AI-driven decision-support tools can help rapidly determine which proposals are winners and which can be discarded.
Award–winning Work