Going direct-to-consumer (D2C) can be a new frontier for consumer products companies. Taking on this new journey can unlock opportunities for brands to establish their position in the market by developing a business model that strengthens the whole of e-commerce operations, while capturing the hearts of today’s digital consumer.
Along the way, brands need to be prepared to encounter challenges that can be completely different from the traditional B2B business models they know. Here, we explore those challenges, along with actionable steps companies can take to create a D2C strategy that’s focused on delivering value at scale.