Publicis Sapient + AWS: Offering Summary

The Emergence of Composable Commerce

The MACH Difference

A MACH-based ecosystem offers a significant competitive advantage by combining best-of-breed solutions across eCommerce, CMS, search, merchandising, and media management. Seamless integration between these services ensures a cohesive, engaging, and modern online presence.

Competitive Advantages of MACH-Based Composable Commerce

• Best of Breed: This offering leverages top-tier solutions in each domain, ensuring that every component—whether eCommerce, content management, search, merchandising, or media management—is industry-leading. The seamless integration of these services creates a unified and engaging digital experience.
• Reduced Vendor Lock-in: By adopting a MACH (Microservices, API-first, Cloud-native, Headless) approach, companies avoid being tied to a single vendor. Services are loosely coupled, allowing organizations to replace or upgrade individual components independently, providing greater freedom and flexibility in deployment.
• Cost Efficiency: The modularity and flexibility of this approach enable organizations to optimize costs by selecting and scaling only the components they need, avoiding the unnecessary expenses associated with monolithic systems.
• Future-Proofing: The adaptability of microservices and the ease of incorporating new technologies help future-proof your business. Companies can seamlessly integrate emerging technologies, ensuring they remain relevant and competitive over time.
• Speed to Market: Microservices architecture supports faster development cycles, enabling companies to release new features and updates more quickly.
• Interoperability: MACH-based ecosystems emphasize API usage, allowing different services and platforms to communicate seamlessly.
• Enhanced Customer Experiences: Headless technologies empower companies to deliver consistent and personalized customer experiences across multiple channels. Whether through e-commerce, content management, or other services, a unified and seamless experience enhances customer satisfaction and loyalty, distinguishing your business from competitors with less integrated systems.
• Flexibility and Agility: A microservices approach allows for modular development, enabling businesses to adapt and scale components independently. This enhances agility, making it easier to respond to changing market trends and customer demands, and provides a competitive edge over slower-moving competitors.

Generate More Sales with Our AWS-Optimized Accelerator

The Publicis Sapient Composable Commerce storefront accelerator is a unique, retail-focused “MACH” accelerator available in the AWS marketplace. Here’s what it can do for you:

• Helps you retire your quota and earn more once you have exceeded your end-of-year quota
• Enables you to get paid based on consumption
• Assists clients in creating consolidated invoices, simplifying procurement and purchasing for both procurement teams and customers

Why Choose Publicis Sapient?

As digital business transformation experts with over 30 years of pioneering digital innovation, Publicis Sapient offers unparalleled experience in composable commerce:

• 100+ MACH-based projects delivered globally
• Over 39% of all North American online retail revenue flows through systems built or supported by Publicis Sapient
• 31 of the top 100 online retailers use commerce platforms designed, built, or supported by Publicis Sapient
• $4 of every $10 in North American online revenue runs through platforms designed, built, or supported by Publicis Sapient

For more information, visit our AWS partner page.

Let’s Connect

• Mohammad Wasim, GVP, Global AWS Practice Lead – mohammad.wasim@publicissapient.com
• Nancy Silver, VP, Business Development, AWS Practice Lead North America – nancy.silver@publicissapient.com
• Fifi Ahmed, Director, Business Development, AWS Practice Lead UK/EMEA – fifi.ahmed@publicissapient.com
• Eela Sharma, Senior Manager, AWS Practice Lead MENA – eela.sharma@publicissapient.com

Why Publicis Sapient

Publicis Sapient is a digital business transformation company. We partner with organizations to help them create and sustain a competitive advantage in an increasingly digital world. We operate through our expert SPEED capabilities: Strategy and Consulting, Product, Experience, Engineering, and Data. Combined with our culture of curiosity and deep industry knowledge, this enables us to deliver meaningful impact to our clients by realigning the products and experiences their customers truly value. Our agile, data-driven approach equips our clients’ businesses for change, making digital the core of how they think and what they do.

Publicis Sapient is the digital business transformation hub of Publicis Groupe, with over 20,000 people and more than 60 offices worldwide. For more information, visit publicissapient.com.