PUBLISHED DATE: 2025-08-14 07:40:35

Sapient Digital Commerce: Offering Summary

Solving Digital Transformation Challenges

Delivering Exactly What Customers Want

Navigating the Complex World of B2B Commerce

B2B (Business to Business) commerce encompasses a wide range of functions, including business, marketing, raw materials, sales, supply chain, platform, transaction, channels, and marketplace management.

Create an End-to-End Commerce Ecosystem

We connect both frontstage and backstage capabilities in an end-to-end ecosystem to help you unlock both business and customer value. On the frontstage, this involves the channel experience—the customer touchpoints, features, and user interfaces that can make or break a sale. In the backstage, we support the organizational and operational components, including the operating model, processes, technology, and data.

This process includes five key components:

  1. Integrating new capabilities into existing technology. Clients must manage their technical debt while creating new capabilities. With composable architecture that uses microservices and APIs, we provide the building blocks to help you seamlessly integrate new B2B commerce capabilities into your existing technology landscape or a third-party marketplace—and scale them.
  2. Establishing data quality and trust. Business executives don’t always trust their company’s data due to complex pipelines and challenges with findability, accessibility, interoperability, and more. We establish clear data governance early to ensure you can act on data to maximize its value.
  3. Embedding user-centricity in the organization. Companies today must pivot from being product-centric to customer-centric. We deliver client experiences and customer experience solutions that help you embed a user focus in all that you do. This rests in digital solutions that solve key customer needs.
  4. Supporting change management. Digital transformations can fail when they don’t have buy-in from employees. We begin with a fundamental reset of mindsets and behaviors, taking a human-centered approach to ensure a transformation is successful and embraced by employees. These informed and aligned teams then work together to adopt new capabilities, significantly reducing the risk of transformation failure.
  5. Optimizing and managing commerce operations. We help you adopt the skills needed to maximize systems, data, people, and processes. As needed, we sustain commerce solutions by supporting our clients with managed services.

Customers at the Core

We bring to bear our expertise in customer experience to embed customer-centricity in the heart of B2B commerce solutions. For instance, enabling different interactions for new customers versus returning customers.

Our customer-centric approach allows you to:

An End-to-End Approach to B2B Commerce

FRONTSTAGE:

Personalization, Searchability, Content, Products, Payments, Orders, Touchpoints, Promotions, Pricing

BACKSTAGE:

Assets, Operations, Data, Processes, Marketplace, Platform, Technology, AI and ML, Fulfillment

A Strong Technology Backbone

Our composable architecture includes reusable, channel-agnostic services that can be easily customized and stitched together to serve multiple journeys and enable innovation. This API-driven, component-based, and cloud-hosted architecture significantly reduces build time, downtime, and business disruptions.

Through a headless commerce approach, our architecture allows front-end applications to be decoupled from back-end commerce functionality. This means your business can make updates and edits on the front end without interfering with back-end processes.

Underpinning it all is MACH, the basis for composable and headless commerce. This swappable enterprise tech stack allows every component of a B2B commerce solution to be pluggable, scalable, replaceable, and continuously improved through agile development.

As we implement technology, we focus on speed, value, and quality to ensure incremental, consistent improvement. Minimum viable product (MVP) projects typically take eight weeks. Sprints are defined by feature identification and prioritization to quickly produce an MVP and test it. Features are then incrementally added in a circular design–build–test–learn process. We bring a proven governance and collaborative approach for a smooth program execution.

B2B Commerce Business Value

Partnerships

We partner with commerce, technology, and marketing leaders to provide a comprehensive 360 approach. Our partners include:

How We’ve Made an Impact

SONEPAR

The imperative for change:

The transformative solution:

The business impact:

EQUIPMENT RENTAL COMPANY

The imperative for change:

The transformative solution:

The business impact:

Let’s Connect

For more information, visit publicissapient.com/solutions/digital-commerce.

Why Publicis Sapient

Publicis Sapient is a digital business transformation company. We partner with global organizations to help them create and sustain a competitive advantage in a world that is increasingly digital. We operate through our expert SPEED capabilities: Strategy and Consulting, Product, Experience, Engineering, and Data, which combined with our culture of curiosity and deep industry knowledge, enables us to deliver meaningful impact to our clients’ businesses through reimagining the products and experiences their customers truly value. Our agile, data-driven approach equips our clients’ businesses for change, making digital the core of how they think and what they do. Publicis Sapient is the digital business transformation hub of Publicis Groupe with 20,000 people and over 50 offices worldwide. For more information, visit publicissapient.com.