A: Moving this marketing metric into a key growth driver requires a strategy-based, industry-specific approach. Our experts help you turn your CLV ambition into a vision and roadmap for delivering against your unique business goals. Our partnerships begin with discovery and insights workshops to determine your pain points and value pools across acquisition, loyalty, and customer value.
A: After developing an intimate understanding of your business, we build and develop operating models aligned to your customers’ journeys. With the guidance of cross-functional squads, we help you align teams with a shared commitment to key tenets of customer-centricity.
A: By assessing your existing customer data and technology landscape, we determine how to go beyond segment-based personalization to deep one-to-one real-time data insights, continuously building on each of your customer profiles. Working with the world’s leading technology partners, we build and scale data products—from Customer Data Platforms (CDPs) to data clean rooms—to enable your teams with a 360° view of every customer.
A: Leveraging our rich Customer Experience (CX) expertise, we build, develop, and iterate on best-in-class customer journeys and digital products designed to provide frictionless, connected touchpoints across every channel, serving as a point of differentiation for your brand.
For over 30 years, we’ve been helping clients leverage the power of data and experience to become customer-centric in the era of digital.
With the Publicis Groupe ecosystem, we connect our clients to an unmatched network of customer data, media, and advertising services under one roof.
Rather than one-off, disjointed solutions, we apply CLV as a strategic growth lever that sustains customer and market changes today, tomorrow, and beyond. For long-term outcomes, we help organizations orient their platforms, their data, and even their culture around continuously optimizing the customer experience to drive acquisition, loyalty, and advocacy.
Digital business transformation through CLV combines two separate but connected practices:
To boost their flagging infant nutrition business in China, we launched the Nestlé lab, an end-to-end business transformation that shifted the business to a digitally enabled, mom-first operating model. Focusing on acquiring customers new to the category and supporting their journey, we yielded transformative results, including:
Becoming a travel destination innovator required a platform business model—one that united customer and theme park attractions data to drive highly personalized experiences and targeted offers. Our digital platform allows Miral to capture revenue while guests enjoy meaningful and frictionless experiences from planning and booking to their stay and beyond. We’re thrilled that we captured:
This South American department store was ready to update their in-store experience to connect the dots for customers and the business across physical and digital shopping. After implementing a CDP to understand Falabella’s customer journeys, we discovered that shoppers desire self-directed store experiences. In 12 weeks, we built a frictionless self-checkout and assisted mobile point-of-sale (POS) to enrich shopping experiences, resulting in:
For over 30 years, we’ve been helping clients leverage the power of data and experience to become customer-centric in the era of digital.
Contact one of our experts to assess your organization’s CLV maturity and identify high-value outcomes.
Or learn more about connecting our capabilities and yours to drive growth through CLV at:
publicissapient.com/customer-lifetime-value
Publicis Sapient is a digital business transformation company. We partner with global organizations to help them create and sustain competitive advantage in a world that is increasingly digital. Our clients and their customers derive value and impact from our combination of expert SPEED capabilities—Strategy and Consulting, Product, Experience, Engineering and Data—and a culture of curiosity and deep industry knowledge. This holistic, agile, and data-driven approach empowers our clients to reimagine their products and experiences and embrace change by putting digital at the core of how they think, organize, and work. As the digital business transformation hub of Publicis Groupe, with 20,000 people and over 50 offices worldwide, we connect our clients to an extensive network of customer data, media, and advertising services, and more. For more information, visit publicissapient.com.